Sr. Customer Lifecycle Marketing Manager

JOB TITLE: Sr. Customer Lifecycle Marketing Manager

LOCATION: Remote, US

REPORTS TO: Director, Marketing Automations

The Company:

Sunbit builds financial technology for real life. Our AI-native platform helps more people get to “yes” at the moments that matter with personalized offers, transparent terms, and no added consumer fees. In stores, practices and service centers across the country, Sunbit provides a fast, fair pay-over-time option. For everything else, the Sunbit Credit Card delivers a modern, no-fee credit experience managed in a powerful mobile app.

We are guided by people-centered values: Serve Others Before Self, Include Always, Connect Genuinely, Innovate for Good. These values shape how we build, how we support customers and merchants, and how we work with each other.

What makes Sunbit different is an AI-native infrastructure that runs through the full customer and merchant journey. Our interconnected AI systems power instant decisioning, streamline fraud checks with human-in-the-loop safeguards, and enable highly personalized offers at scale. The result is a quick, fair, and simple experience for consumers and merchants.

We pair this technology with inclusion and transparency. Sunbit delivers industry-leading approval rates — 90%+ in auto service and 85%+ in dental — while maintaining zero consumer fee-based revenue. It is a better way to serve people and merchants, proven at scale.

Today, Sunbit is available across a nationwide, in-person merchant network of 30,000+ locations spanning auto service centers, dental and optical practices, veterinary clinics, and other specialty services. We help teams say “yes” more often and help customers move forward with confidence.

The Role:

We’re looking for a versatile and strategic Sr. Lifecycle Marketing Manager with hands-on experience using enterprise-level marketing communication platforms. In this role, you’ll own the day-to-day messaging operations for the Sunbit Customer team—driving timely, relevant, and personalized communications that engage our users throughout their journey.

From campaign execution to optimization, you’ll play a critical role in ensuring our customer messaging is effective, consistent, and aligned with our broader lifecycle marketing goals.

REQUIREMENTS

What You'll Be Doing:

• Own the end-to-end execution and monitoring of all loan servicing and card servicing communications for Sunbit customers.
• Collaborate with brand, data, engineering, product and legal for the development and execution of new lifecycle marketing campaigns for both loan and card customers.
• Ensure all customer messaging adheres to regulatory and compliance standards, partnering closely with legal and compliance teams to maintain oversight and approval processes.

What You Bring to the Table:

• 5–7 years of hands-on experience working within enterprise-level marketing communication platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, or similar).
• Proven track record of executing and managing complex, multi-touchpoint customer lifecycle programs in a fast-paced, data-driven environment.
• Strong experience with email content management, including HTML and CSS, as well as implementing personalization and dynamic content formatting.

Nice to Have:

• Experience with communications and messaging in highly regulated industries (such as financial services)
• Prior hands-on experience using Iterable for campaign management, automation, or audience segmentation.
• Familiarity with integration and automation platforms such as Tray.io, Zapier, or similar tools.
• Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging

The Perks:

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024)
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching 
• Cell Phone Stipend 
• Team based strategic planning + Team owned deliverables

Cultural Competencies for Success at Sunbit:

• Serve others before self - Prioritize the customer experience by crafting thoughtful, relevant communications that add value at every stage of the lifecycle.
• Own the impact - Take full ownership of campaign performance, using data-driven insights to deepen engagement and drive long-term value from our top customer segments.
• Connect genuinely - Develop messaging that builds authentic, trust-based relationships with customers and reflects Sunbit’s brand values.
• Act fast - Execute campaigns efficiently and respond quickly to internal and external feedback to keep momentum and deliver results.
• Include always - Collaborate closely with cross-functional teams and actively contribute to a culture of openness, inclusion, and shared success.
• Innovate for good - Continuously explore new ways to use Sunbit’s technology to deliver meaningful, personalized experiences that support both merchants and end customers.

Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.

Recruitment Fraud Disclaimer

We’ve been made aware of fraudsters impersonating Sunbit employees during the hiring process. Please note that all official communication will come from an @ sunbit.com email address, through our applicant tracking platform @sunbit.comeet-notifications.com or directly via LinkedIn. We will never ask for your age, Social Security number, bank account details, payment of any kind, or other unrelated personal information during the application process. Our hiring process always includes interviews, either by phone, zoom, or in person, before any offer is made.

If something feels suspicious, please contact us at [email protected] to confirm. We ask that you contact [email protected] only about potential instances of fraud. [email protected] does not reach our recruiting team directly. Your application directly through the posting is the best way to ensure that your candidacy is reviewed by our team. Due to the volume of applications, we will not respond to nor forward emails about your candidacy that are sent to [email protected] directly, and your email about your application will be deleted from our systems.

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