Product Marketing Manager POST NUMBER: 459008
The Product Marketing Manager is responsible for overseeing end-to-end product portfolio management across assigned categories, driving sales, profitability, market share, and customer satisfaction goals. This role plays a key part in developing a robust 2–3 year innovation pipeline and delivering best-in-class performance with a “General Manager” mindset. The ideal candidate is a collaborative, results-driven marketer with a passion for innovation, analytics, and consumer engagement within the health and wellness or CPG space.
Key Responsibilities:
Business & Strategic Planning
- Develop and execute the annual operating plan (AOP) for assigned product lines in alignment with company goals.
- Use quarterly planning to track performance and adjust strategies to achieve sales, profit, and market share targets.
- Continuously improve the portfolio planning process through data-driven insights and learnings.
- Lead product strategy development with a focus on consumer needs, competitive positioning, and business case modeling.
- Drive innovation pipeline planning and manage the stage-gate process in partnership with the PMO.
- Conduct ongoing SKU optimization in collaboration with Sales, Operations, and R&D.
- Own P&L performance for the product portfolio and ensure regulatory and legal compliance.
- Oversee project timelines, ensuring execution is on schedule and within budget.
- Coordinate cross-functional teams to streamline product launch and commercialization processes.
- Partner with Sales, Communications, and Creative teams to align on go-to-market strategies and execution.
- Support sales initiatives with strong sell-in materials and trade marketing tools.
- Serve as a central point of contact for internal and external stakeholders.
- Analyze market, consumer, and competitive trends to inform strategy.
- Lead research efforts to uncover actionable consumer insights.
- Track portfolio performance and provide regular reporting to senior leadership.
- Recommend actions to improve sales performance and portfolio health.
- Bachelor’s degree in Business, Marketing, or a related field
- 5–7 years of marketing experience in consumer packaged goods (CPG), beauty, or health & wellness (VMS)
- Strong track record of business results and strategic execution
- Experience developing impactful consumer marketing and communication plans
- Excellent organizational and project management skills
- Collaborative leadership style with the ability to inspire cross-functional teams
- Strong communication and analytical skills
- Entrepreneurial mindset with problem-solving agility
- Passion for health, wellness, and making a positive impact
- Willingness to take a hands-on approach in a growing environment; team leadership experience is a plus
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