Department Manager

REI
Chico, CA

Overview

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

Our team seeks a Store Department Manager (SDM) to coach and motivate stores sales teams. You are a key member of the store management team. You’ll manage a team of retail staff to deliver on REI business and service goals. With your dynamic leadership style, recognizing and rewarding team members will deepen engagement and cultivate synergy! You are an energetic and visible manager! You're a motivator! Are you ready to discover better with us?

Responsibilities And Qualifications

How you'll be successful:

  • Plans, identifies, communicates, and delegates responsibilities to team.
  • Handle training, coaching, recognition, and performance management
  • Direct the execution of our core standards and overall visual direction.
  • Drive sales through all channels by maximizing selling behaviors.
  • Make business adaptations to increase sales and service.
  • Communicate key company strategies and changes to teams as needed.
  • Recruits and develops diverse talent from within and outside the organization.
  • Inspire a customer-centric culture by recognizing and rewarding team.
  • Develop top performers and evaluate performance, give coaching and appropriate level of feedback.
  • Builds teams through effective employee development, involvement, and communication.

Bring your passionate, authentic self.

We lead with our values, and we are creating a culture that inspires and enables everyone to bring their whole self and their highest ambitions to work every day, so that we can achieve more outside together. Join us in seeking, creating, and building new ways to work.

Your qualities:

  • 3+ years of successful retail management experience (preferred)
  • Enjoys communicating and building relationships, both inside and outside the organization.
  • Open to feedback and other viewpoints in the spirit of supporting the business.
  • Uses business understanding, innovative thinking, and sound judgment to solve problems.
  • Makes solid recommendations by combining information from various sources.
  • Produces quality work by setting effective goals and establishing priorities.
  • Organizes and uses resources to meet deadlines, keeps others in the loop about plans and progress.
  • Engages and influences others to accomplish worthwhile organizational goals.

Closing

At REI, we believe the outdoors is for all . We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$29.36 - $36.73 per hour

Posted 2026-05-30

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