Banana Republic Associate Marketing Manager

About Banana Republic

Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life's journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers - creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the Role

Banana Republic Factory seeks an enthusiastic, creative individual with superior organizational skills and a strong background in marketing to join our collaborative and fast-paced Integrated Brand Marketing team.

Reporting to the Senior Manager of Integrated Marketing, you will help bring the Banana Republic brand, product campaigns and promotional strategies to life across owned consumer channels, supporting initiatives that enhance storytelling and deepen the emotional connection consumers have with our brand. The selected candidate will be responsible for but not limited to the creation and maintenance of presentation materials, calendar management, reporting and analytics, contributing to seasonal content planning, asset briefing, quality assurance and partnering with cross-functorial teams across the organization.

The ideal candidate must have strong communication skills, a keen eye for detail and the ability to manage multiple marketing projects at any given time.

What You'll Do

• Support the team on the development of Email, Packaging, Naming, SMS, and Signage briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends to achieve brand storytelling objectives.
• Be a resource for seasonal product knowledge for each division by developing relationships with merchandise and design, staying abreast of in-season product changes, and maintaining and updating relevant reference documents.
• Create and optimize tools and templates within the Brand Marketing organization and serve as the key owner of maintaining Commercial Plan, seasonal planning documents and roadmaps, including creation and management of all promotional legal.
• Ensure flawless execution of our promotional and editorial content with QA (including Email, Site, and SMS/MMS channels), tracking and coordination with internal teams.
• Own the relationship with our external mall real estate partners, keeping them abreast of seasonal GTM strategies and providing them with materials to advertise our store promotional events and key messages.
• Maintain a close eye on the competition with regular deep dives and analysis that will ensure Banana Republic's relevance in the marketplace
• Assist with in-season performance and analytics reporting across digital channels as well as key event and seasonal hindsight reports.
• Quickly build meaningful relationships within the brand and across the organization (Site Merchandising, Company Planning, Inventory Management, Visual, Creative, Copywriting, Production).

Who You Are

• 3+ years of experience in marketing, integrated/ brand marketing with fashion/apparel, consumer brand and/or marketing agencyexperience preferred
• Knowledge about the fashion industry, current apparel trends and a passion for product storytelling
• Organized with strong attention to detail
• Resourceful and high-energy self-starter with an innate sense of curiosity and eagerness to dive into multiple projects with the ability to prioritize
• Adaptable and comfortable in ambiguous situations, with the ability to thrive in a fast-paced environment.
• Strong analytical skills - proficiency in Adobe analytics a plus
• Team player with exceptional communication skills who enjoys building close relationships and working collaboratively across all areas of the organization
• Bachelor's degree

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $93,700 - $121,800 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.