Marketing Operations Specialist
- Support campaign setup and execution, ensuring consistency in workflows, data, and reporting
- Build and test campaign assets such as emails, landing pages, and forms in accordance with brand and compliance standards
- Manage campaign lists, data uploads, and performance tracking
- Support quality assurance and testing to ensure seamless delivery across all programs
- Maintain standardized campaign processes and documentation to drive operational efficiency
- Identify opportunities for automation or optimization across recurring workflows
- Partner with regional and central Marketing teams to ensure campaigns follow established best practices
- Serve as a key point of contact between Marketing Operations and campaign stakeholders to ensure timelines and requirements are met
- Collaborate with Demand Generation and Digital Experience teams to align execution with broader marketing initiatives
- Support cross-functional initiatives to improve data consistency, campaign performance, and lead flow visibility
- Assist in maintaining the accuracy and hygiene of marketing data used for segmentation and reporting
- Contribute to campaign performance summaries and data integrity checks
- Help document and maintain shared operational references such as a Marketing Operations data dictionary or workflow guides
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience in marketing, revenue, or growth operations, campaign management, or digital marketing
- Working knowledge of marketing automation platforms [Marketo, HubSpot, etc.] and CRM platforms [Salesforce, Microsoft Dynamics, etc.]
- Analytical mindset with attention to detail and a drive for continuous improvement
- Excellent communication, collaboration, and organizational skills
- Ability to travel up to 25%
- HTML/CSS or design skills for minor web edits
- Experience with HopIn/Ring Central or other Event management software
- Familiarity with data visualization and analytics tools such as Power BI, Tableau, or Google Analytics to support reporting and insights
- Located in San Diego or Orange County
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