Staff Product Marketing Manager, Editorial & Thought Leadership Strategy

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About the Role

We are seeking a Staff Product Marketing Manager to lead Okta’s solution insights and thought leadership strategy. In this role, you will transform data, telemetry, and industry research into compelling narratives that showcase the value of Okta and Auth0. You will ensure Okta’s point of view comes through in flagship reports and marquee insights initiatives, with clear executive alignment and global activation across both business and practitioner audiences.

This is a cross-functional leadership role that requires close collaboration with Product, Data, Professional Services, Industry PMMs, and Campaigns. You will be responsible for shaping Okta’s point of view on critical market topics, gaining executive alignment, and ensuring insights are activated globally with measurable business impact.

What You’ll Do

• Lead flagship thought leadership reports : Own the strategy, development, and execution of Okta’s global reports, embedding data, research, and frameworks into differentiated narratives.
• Shape and align Okta’s POV : Partner with executives and stakeholders across IT, Security, Product, and Engineering leadership, as well as Data, Professional Services, and Industry PMMs, to ensure alignment and buy-in across solutions and verticals.
• Drive cross-functional activation: Collaborate with Creative, Brand, Global Campaigns, Programs, PR/Comms, and regional marketing to package insights into multi-format experiences and scalable toolkits, plus derivative content (blogs, webinars, sales collateral) that fuel awareness, demand, and enablement.
• Resonate with multiple audiences: Ensure initiatives connect with both leadership audiences in IT, Security, Product, and Engineering and practitioners (developers, architects, security operators), showing the full business and technical value of identity solutions.
• Monitor industry and competitive trends: Track news, research, and competitive narratives to ensure Okta’s thought leadership is timely, differentiated, and part of the broader market conversation.
• Measure and optimize impact : Define KPIs, track performance with analytics partners, and clearly communicate results back to stakeholders to continuously improve how insights programs drive brand leadership, engagement, and pipeline.

What You’ll Bring

• 8+ years of experience in product marketing, solutions marketing, or related fields (B2B SaaS or security/identity experience a plus).
• Proven ability to develop and communicate a strategic point of view that influences executives and external audiences.
• Strong storytelling and messaging skills, with experience shaping narratives for both business leaders and technical practitioners.
• Experience collaborating across global and industry-focused teams to tailor messaging for regions and verticals.
• Ability to work with creative partners or agencies to deliver insights-driven content that is both credible and engaging.
• Excellent program management skills; able to lead complex, cross-functional initiatives to completion.

Comfort in fast-paced environments with shifting priorities.

Why Join Us

At Okta, we’re shaping the future of identity as the trust layer for digital experiences. This role offers the opportunity to define Okta’s voice in the market, influence industry dialogue, and amplify how our solutions help customers succeed in an evolving digital and AI-driven world.

#LI-Hybrid

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Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $165,000—$226,600 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $147,000—$202,400 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: .

The annual base salary range for this position for candidates located in Canada is between: $117,000—$160,600 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

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