VP of Sales RTD
Vice President of Sales – RTD Beverages
Reporting to senior executive leadership, this role is a critical member of the commercial leadership team and is responsible for setting and executing the sales strategy to drive sustained revenue growth across the beverage and broader food & beverage categories.
The Vice President of Sales will lead, develop, and scale a high-performing sales organization, while directly engaging with key strategic accounts. This position balances hands-on commercial leadership with long-term strategic planning, customer acquisition, and expansion of existing partnerships to maximize enterprise value. The role operates within all applicable industry regulations and standards, including food safety, quality systems, operational procedures, and workplace safety requirements.
***This is a Remote Position ***
Key Responsibilities:
- Own and deliver annual and long-range revenue targets across beverage and food & beverage categories.
- Lead, mentor, and develop a multi-level sales team, fostering a performance-driven, collaborative, and accountable culture.
- Establish and execute the overall sales strategy, including channel expansion, key account growth, and new customer acquisition.
- Oversee customer development and retention across North America, with potential expansion into international markets subject to regulatory approval.
- Drive quarterly business reviews with both customers and internal stakeholders; identify risks and implement corrective action plans.
- Guide the development of annual customer-level forecasts, multi-year growth plans, and strategic account roadmaps.
- Oversee monthly forecasting by SKU and customer, ensuring accuracy and alignment with operations and supply chain.
- Provide executive oversight of contract negotiations, pricing strategy, and commercial terms to optimize profitability and long-term value.
- Partner closely with cross-functional leadership across R&D/Scientific Affairs, Marketing, Operations, Production, Customer Service, Logistics, Warehouse, Finance, and Accounting.
- Represent the organization at key industry trade shows, conferences, and strategic customer engagements.
- Leverage sales analytics, market intelligence, and category data (e.g., SPINS and related tools) to inform strategy and decision-making.
- Maintain a comprehensive understanding of category, channel, customer, and competitive dynamics; proactively share insights and recommend growth initiatives.
Qualifications:
- 12+ years of progressive sales experience in ingredients, beverages, or the broader food & beverage industry.
- Demonstrated success leading and scaling sales teams, including managers and senior individual contributors.
- Deep expertise in ingredient and/or beverage sales, strategic account management, and distributor partnerships.
- Proven experience selling technical or science-based products using consultative, education-driven sales approaches.
- Track record of success in high-growth, entrepreneurial or scaling environments.
- Strong understanding of customer requirements related to quality, regulatory compliance, and operational logistics.
- Exceptional executive communication skills, including presenting to C-suite leaders, buyers, R&D teams, and cross-functional partners.
- Advanced proficiency in Outlook, Word, Excel, and PowerPoint; CRM and forecasting tools experience preferred.
- Highly organized, strategic thinker with strong follow-through and a results-oriented leadership style.
- Ability to travel up to 30%.
- Bachelor’s degree in business, food science, or a related field preferred; advanced degree a plus.
Compensation: $160,000 – $200,000 plus benefits
If this sounds like the position you have been waiting for, please apply using the online application or the link below. All inquiries are strictly confidential. Our focus is to assist you in making your best next career move, and we will not use your information for any other purpose.
Kalon Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Recommended Jobs
Board-Certified Dermatologist
ALL CANDIDATES will be kept CONFIDENTIAL Pacific Skin Institute is currently seeking a general dermatologist to join our private practice in Folsom, CA. Overview: Busy, fast-paced dermatolog…
Lead Campus Monitor - High School Only
Application Deadline: July 10, 2026 Work Months: 9.5 Hours: 8.0 hours per day, 5 days a week Salary: $21.89 to $26.60 per hour Anticipated start date is August 6, 2026. About FCUSD …
Regional Sales Representative
Cooperidge Consulting Firm is seeking an Regional Sales Representative for a top Chemical Manufacturing & Distribution client. This is a high-growth opportunity for a driven "hunter" to manage…
Caregiver North County
Join United Home Care as a Caregiver in North County! We are seeking compassionate, dedicated caregivers to provide in-home support to our clients in the North County area. As part of our team, you…
Hardware Engineer - Munition System
Experience Level: Mid‑Senior Experience Required: 5 Years Education: Bachelor’s Degree Job Function: Engineering Industry: Defense & Space Recruiter Note Candidate must be comfort…
Salesforce Omnistudio Technical Architect
Salesforce Omnistudio Technical Architect Our Deloitte Sales & Service team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, G…
Regulatory Affairs Assistant (Entry Level)
Basic Function: Perform a variety of responsible, confidential and administrative duties in assisting Department Heads for compliance with local, state, and federal regulations. Work Performed (In O…
Bartender
Job Details We are looking for an enthusiastic Bartender with serving experience . Good Bartenders will be able to create classic and innovative drinks exceeding customers’ needs and expectations .…
Project Manager - Water Resources, Stormwater
BKF is a multi-service infrastructure consulting firm providing civil engineering and surveying services across California, the Pacific Northwest, and beyond. With offices throughout California and t…
Executive Chef
Hotel Name: M Social Sunnyvale Location: Onsite – Sunnyvale, CA Salary Range: $140,000 - $150,000 Join the Team at M Social Sunnyvale At M Social Sunnyvale , we don’t just welco…