Product Marketing Manager (Nutraceuticals)

Our client is a cGMP-certified manufacturer of nutraceuticals, specializing in private-label and custom formulations across capsules, tablets, and powders. With a portfolio of 400+ stock SKUs including certified organic, non-GMO, vegan, vegetarian, and gluten-free lines, the company serves a diverse B2B customer base spanning wellness, healthcare, and nutritional supplement markets.

We are seeking a Product Marketing Manager to help position, promote, and scale their growing product portfolio . This role will be instrumental in shaping product narratives, driving market engagement, and supporting our mission to deliver premium natural health solutions that empower vitality and longevity.

Key Responsibilities

Product Development & Innovation

• Drive product strategy across the full lifecycle, from concept through retirement.

• Identify market gaps, evaluate demand, and build a 2–3 year innovation pipeline.

• Oversee feasibility, sourcing, claims, and packaging for new products in collaboration with cross-functional teams.

• Partner with customers to refine concepts and accelerate speed-to-market.

Market Strategy & Launch Execution

• Lead go-to-market plans, including pricing, claims, and margin analysis.

• Manage cross-functional launch teams and ensure timely execution of deliverables.

• Oversee creation of sales, marketing, web, and social content to support launches.

Pricing, Research & Analysis

• Develop pricing and promotional strategies informed by competitor and market analysis.

• Forecast sales, track product performance, and report profitability by product and channel.

Promotions & B2B Strategy

• Partner with Sales to design effective promotions and account-specific strategies.

• Evaluate ROI and refine promotional tactics to improve results and profitability.

Market Insights

• Conduct consumer and competitor research to guide product and marketing decisions.

• Present insights and performance metrics to senior leadership, sales, and customers.

• Monitor profitability, market penetration, and production needs based on data-driven analysis.

Marketing & Communications

• Develop cohesive B2B marketing materials across digital, print, and sales channels.

• Ensure brand consistency through style guides and updated content.

• Collaborate with design, training, and sales teams to deliver impactful communications.

Qualifications

• Bachelor’s in Marketing, Business, or Sciences; MBA preferred.

• 5+ years in dietary supplements/natural products with proven success in product innovation and launches.

• Strong market research, pricing, and B2B marketing expertise.

• Knowledge of dietary supplement ingredients; formulation knowledge a plus.

• Excellent project management, communication, and cross-functional leadership skills.