Senior Product Manager, AI

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

Have a passion for helping people through technology - especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development to build and launch cutting-edge products for millions of customers. Sounds exciting? We’d love for you to join us!

How you will make a difference day to day

AI product management

• While deep technical expertise isn't required, a strong understanding of the capabilities and limitations of AI/ML - particularly agentic AI - is crucial


• Translate business and customer needs into delightful AI-powered products that solve real customer problems


• Drive a structured innovation process for generating and evaluating innovative, high-risk/high-reward product concepts that leverage new AI capabilities


• Continuously monitor and analyze the global AI landscape, including breakthroughs in foundation models (LLMs), agentic AI, and shifts in the competitive environment to ensure the product remains cutting-edge.


• Ability to collaborate with data scientists and engineers to define data pipeline requirements, understand data quality issues, and ensure data privacy and security

Ecosystem product strategy and development

• Work with partners to launch novel Rocket Lawyer AI-powered features in strategic ecosystems (ie, ChatGPT Apps, etc)


• Identify and quantify opportunities to expand into new ecosystems with new AI product development


• Ensure that Rocket Lawyer AI is the preferred legal AI solution in these ecosystems

Data Driven Product Development:

• Define and analyze metrics to determine business impact


• Prioritize features using data-driven analysis, business insights, and mature judgment


• Develop and deliver a Roadmap for Rocket Copilot product capabilities


• Understand and report on the direct revenue implications of product decisions

Product Led Growth S trategy:

• Drive Product strategy and execution for Rocket Copilot and our AI product portfolio


• Deeply understand the needs of our customers through quantitative and qualitative research


• Passionately represent the voice of the customer as you build product in line with our product vision


• Lead the ideation, development, and launch of products for our customers

Design and Engineering Team Collaboration

• Collaborate with your cross-functional team of Design, User Experience, Engineering, QA, and Content to bring product experiments to market


• Develop a deep understanding of the marketplace and competitive environment

What you’ll need

• 8-10 years of software Product Development experience ideally with B2B or B2C SaaS products.


• At least 4 years in AI/ ML product management


• Ability to combine a strong product sense with business acumen to deliver positive outcomes to customers and the business


• Passionate about our mission


• Demonstrated ability to think critically and problem-solve


• Excellent communication skills


• Ownership mentality


• Ability to engage in respectful debate and arrive at “win-win” decisions


• Bias for action


• Excited to celebrate and win


• Self-aware with a growth mindset

A bonus if you have

• Experience building or launching products that leverage agentic AI systems


• Experience in legal tech industry

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)


• Unlimited PTO


• Competitive salary packages


• Life insurance


• Disability benefits


• Supplemental Optional Life Insurance Benefits


• FSA Options Optional


• HSA with Company Match


• 401k program with Company Match


• Wellhub & ClassPass fitness platforms


• Comprehensive Pet Insurance options


• Financial Wellbeing & Student Loan Program access


• Access to additional Mental Health & Wellbeing resources


• Pre-tax Commuter/Transit Benefits


• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process

• Recruiter Phone Screen


• Role Assessment(s)


• Hiring Manager Interview


• Panel Interviews


• Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to [email protected] .

Compensation
Base salary range by location:

• San Francisco Bay Area, CA: $170,000 - $200,000


• California (outside of San Francisco Bay Area): $157,300 - $185,000


• Colorado: $144,500 - $170,000


• Utah, Arizona, and North Carolina: $136,000 - $160,000

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$136,000 - $200,000 USD

By applying for this position, your data will be processed as per Rocket Lawyer .