Wine Ambassador

Tasting Room Wine Ambassador (Sales Focused)

Robert Craig Winery | Napa Valley, CA

Full-Time and Part-Time Opportunities Available

Reports to: Director of Sales and Experience

About Robert Craig Winery

Robert Craig Winery is a Napa Valley producer focused on mountain-grown Cabernet Sauvignon, with deep roots on Howell Mountain. Our Downtown Napa Tasting Salon offers a refined, unhurried space where guests connect with our wines and our team.

We are a small, collaborative, and performance-driven team focused on delivering exceptional experiences and driving meaningful results.

Role Overview

We are seeking a polished, sales-driven Wine Ambassador to deliver an exceptional guest experience while driving direct-to-consumer revenue, wine club growth, and repeat visitation.

This is not a traditional hospitality role. Every tasting is an opportunity to build a collector, deepen loyalty, and generate sales.

Success in this role is measured by sales performance, wine club conversion, and customer retention.

Key Responsibilities

Sales and Guest Experience

• Lead engaging, educational tastings
• Drive wine sales and wine club conversions
• Confidently guide purchasing decisions and close sales
• Build long-term customer relationships

Outreach and Brand Representation

• Develop relationships with concierges, hotels, and local partners
• Generate referrals and new visitation
• Represent the winery at events as needed

Operations and CRM

• Execute daily tasting room operations
• Monitor inventory and maintain presentation standards
• Capture guest data and execute follow-up outreach

Events and Hospitality

• Support winery events, private tastings, and club releases
• Manage guest flow and deliver high-level service
• Resolve guest needs with professionalism

Qualifications

• 2+ years in sales, hospitality, or luxury retail
• Proven ability to meet or exceed sales goals
• Strong communication and relationship-building skills
• Napa Valley wine knowledge preferred
• CRM and POS experience a plus
• WSET or sommelier certification is a plus

Physical Requirements

Ability to stand for extended periods and lift up to 40–50 pounds.

Why Robert Craig Winery

A focused, high-quality Napa Valley brand with a growing DTC program where your performance directly impacts results.

How to Apply

Please send your resume and a brief note of interest to: ***email_hidden***