Manager, National Athlete Marketing

Athletes are a cornerstone of the Red Bull brand. Their stories, performances, and innovations authentically communicate Red Bull’s brand attributes, personality, and product functionality to consumers every day.

The Manager, National Athlete Marketing will lead the development and execution of nationally relevant (USA) athlete marketing campaigns and initiatives that require a high degree of cross-departmental alignment. This role will maximize the impact of Red Bull’s USA athlete and sports team portfolio across the full marketing ecosystem, driving integration into pillar campaigns, brand moments, media, culture, and commercial opportunities. The Manager will proactively identify opportunities, translate them into actionable plans, and execute programs that deliver measurable brand and business value. This includes contributing to annual business planning and multi-year long-lead initiatives while ensuring authenticity and sportive credibility remain foundational to everything we do.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Lead the development and execution of athlete-driven marketing and media plans for athletes with the highest potential for national and global impact, in partnership with AMMs and Sports Marketing counterparts

  Act as national Athlete Marketing lead for major U.S. initiatives including Pillar (Occasions) campaigns, Wings for Life, and a key contributor to major global initiatives (e.g., World Cup, LA28 Olympics)

  Ideate and co-develop creative concepts for athlete-led projects, activations, and content aligned with national campaign messaging (Occasions, Pillars, etc)

• Serve as the Athlete Marketing connection point across all marketing verticals (Brand, Media Network, Culture) as well as Sales & Distribution to drive consistent and scalable integration of athletes and sports teams across the business

  Maintain a real-time pulse on the USA athlete & sports team portfolio to efficiently vet and facilitate inbound opportunities and requests from cross-functional teams

• Use available insights and analytics (PEMO Dashboard, Coverage Database, Playground Inights) to track, evaluate, and report performance metrics including reach, engagement, brand equity impact, and product positioning

  Develop and maintain deep sports industry knowledge across priority sport playgrounds to inform strategy and support identification of high-impact opportunities

• Build and maintain internal tools and communications that scale athlete marketing knowledge throughout the organization; manage the RBNA Athlete & Team Marketing page on The Hub

  Manage centralized Athlete Marketing processes (athlete branding inventory and product fulfillment) to streamline execution and ensure consistency across the department

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of consumer marketing experience; sports marketing strongly preferred.
• Proven experience leading national level campaigns and working cross-functionally with multiple stakeholders.
• Experience managing relationships with athletes and sports teams, or similar high-profile talent.
• Highly analytical, organized, and detail-oriented, with exceptional communication and project management capabilities.
• Proficiency in Microsoft Excel and PowerPoint; visual design or creative production experience a plus.
• Familiarity with digital/social performance analytics platforms and ability to turn insights into action a plus.

• Travel 0-10%
• Permanent
• Benefits eligible