Customer Segment Marketing Manager

Target PR Range: 61.00–76.25/hr
*Depending on experience

Customer Segment Marketing

Purpose:
Support the development and execution of go-to-market strategies for research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers.
Key Capabilities Required
• Multiomics Expertise
• Solid grasp of NGS based multiomic / multimodel workflows.
• Ability to translate complex scientific capabilities into clear, compelling marketing messages.
Customer Segment Insight
• Familiarity with research customer personas: academic labs, core facilities, departmental labs.
• Understanding of their unique needs, purchasing behaviors, and scientific priorities.
Marketing Strategy & Execution
• Experience crafting segment-specific messaging and campaigns.
• Ability to build and execute short- and long-term marketing plans aligned with customer journey stages.
Cross-Functional Collaboration
• Proven ability to work with Sales, Product Management, and Field Marketing teams.
• Support creation of sales tools, enablement content, and global/regional campaign assets.
Data-Driven Decision Making
• Skilled in analyzing marketing performance and ROI.
• Use insights to optimize tactics and inform leadership.

Job description:
Overview:
The Customer Segment Marketing role is responsible for developing, managing and executing the commercialization and go-to-market strategy for product portfolio for the research customer segment.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers, portfolio, market, and competitive landscape.
Key Responsibilities
• Define and execute the customer segment marketing strategy in alignment with the companys business goals and ensuring a cohesive brand narrative.
• Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
• Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
• Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback.
• Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
Qualifications
• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelors degree, or a minimum of 8 years experience and a Masters degree, or a minimum of 5 years experience with a PhD, or equivalent experience.
• Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required.
• Proven success in customer segmentation, go-to-market strategy, and campaign execution.
• Strong analytical skills with the ability to convert data into actionable insights.
• Exceptional communication and storytelling skills.
• Experience working in global, cross-functional, and matrixed organizations.
• A minimum of a Bachelors degree in Marketing, Business, Life Sciences, or a related field is required.
• Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.