Manager, Funnel Operations
What if the work you did every day could impact the lives of people you know Or all of humanity
At Illumina we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person in every role has the opportunity to make a difference. Surrounded by extraordinary people inspiring leaders and world changing projects you will do more and become more than you ever thought possible.Basic Function and Scope of the Position:
We are seeking a seasoned Manager of Funnel Operations to join our USCAN (US and Canada) Field Operations team leading a team of Funnel Analysts in lead generation and Marketing data management. The role is responsible for integrating technology processes and analytics to ensure an efficient and effective experience for the Marketing team throughout the funnel to pipeline journey.
The ideal candidate will enable the teams success by offering guidance and strategic vision in key support areas including funnel management Martech systems utilization of commercial technology and navigation of internal processes. Success in this role requires a high degree of commercial business acumen and the ability to proactively identify opportunities. Additionally this person should be able to influence across the organization to generate consensus and tactically execute to deliver results in a fast-paced environment.
The Funnel Operations Manager should be comfortable adapting to ambiguity and collaborating with cross-functional stakeholders. This requires the ability to quickly and seamlessly adapt ones style to ensure effective cross-functional collaboration and delivery of large-scale initiatives aligned with functional regional and corporate strategic goals.
Tasks and Responsibilities:
- Lead and motivate the team ensuring alignment with departmental and commercial goals.
- Oversee daily activities to meet business objectives budget targets and deliver excellent customer experience.
- Implement Global policies and maintain Marketing technologies and best practices in partnership with global and regional teams.
- Train and support regional teams on Martech systems (e.g. SFDC Pardot DataCloud ON24 Hive9 Cvent Captello).
- Track campaign execution report on key metrics and ROI and manage budget and actuals.
- Drive adoption of new commercial resources through user education and onboarding.
- Build and maintain relationships with internal groups (Regional Marketing Inside Sales Finance GIS Global Commercial Operations).
- Partner with Sales Operations to connect Marketing and Sales functions throughout the funnel.
- Support efforts to capture competitive intelligence and report insights.
- Participate in talent acquisition onboarding development and performance management.
- Proactively identify opportunities and collaborate across the organization to drive consensus.
- Adapt to ambiguity and partner with stakeholders to deliver departmental initiatives.
- Demonstrate strong commercial acumen and cross-functional collaboration skills.
- Perform other duties as required.
All listed tasks and responsibilities are deemed essential functions of this position; however business conditions may require reasonable accommodations for additional tasks and responsibilities.
Education:
- Bachelors degree required; MBA or advanced degree preferred. Degree in Business Marketing Technical field or Life Sciences is a plus.
Preferred Experience & Skills:
- Typically requires a minimum of 8 years of Commercial Operations experience with a Bachelors degree with 1-3 years of Management experience.
- Must be local to San Diego or willing to relocate.
- Successful track record in Marketing Sales Service or Channel Operations or a related commercial support role preferred.
- Experience in a technology and/or strategic selling environment. Sales and/or related management experience a plus.
- Comfortable balancing people processes and technology to deliver valuable operational workflows to the business.
- Experience in performance management training and successfully developing individuals to scale the teams ability.
- High degree of emotional intelligence and maintains a calm even disposition in all situations to provide stability for the team in a dynamic ever-changing environment.
- Strong written and verbal communication skills.
- Strong attention to detail and commitment to delivering quality work in a timely manner.
- Demonstrated ability to multi-task work in team settings and work independently when required.
- Strong analytical organizational problem-solving and project management skills.
- Experience with marketing systems for CRM outbound marketing lead management and marketing automation.
- Possess an open flexible and positive can-do attitude with good communication and interpersonal skills and the ability to work well with multiple departments to execute mutually beneficial solutions. Experience dealing with difficult internal and external situations.
- Thorough knowledge of Microsoft Office and Outlook and an innate ability to navigate new software applications. Experience with SAP and a plus.
Required Experience:
Manager
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