Product Manager, Growth

State Affairs is the nation’s leading news and policy intelligence platform focused on state governments. We combine nonpartisan coverage of Statehouses across the country alongside state government data and AI-native tools into a singular platform.

We inform and empower decision makers, policy professionals and citizens through our award-winning journalism and data – delivering profound insights to help our customers decode and act on state politics and policy. We’re building a category-defining business that will reshape America as we strengthen visibility into what’s happening and why at the state level.

We are hiring a Product Manager, Growth to join our team located in San Francisco, California.

As the Product Manager, Growth you will:

• Drive self-serve and trial conversion: Optimize onboarding, activation, and upgrade funnels for customers who start with free trials or single-state access.


• Run growth experiments: Design and execute A/B tests and experiments across signup, product usage, pricing, and messaging.


• Increase product-led revenue: Identify levers to increase adoption of multi-state or enterprise access among users starting on single-state plans.


• Collaborate across teams: Work with the State Affairs product to shape features that improve activation and retention; work with sales to qualify and convert high-intent users into enterprise customers.


• Build analytics and tracking: Define KPIs and implement dashboards to track activation, conversion, retention, and expansion across customer segments.


• Segment and personalize: Use behavioral and firmographic data to create personalized flows for news consumers, policy professionals, and enterprise buyers.


• Support enterprise growth: Partner with sales and customer success to generate product-led leads and build in-product features that drive upsells.

Essential Qualifications for this position include:

• Bachelor’s degree in Marketing, Computer Science, Business Administration, Statistics, or Mathematics


• 3+ years of professional work experience in product growth, product management, or growth marketing


• Prior professional work experience building a SaaS or subscription-based product


• Prior professional work experience driving product-led growth (PLG) initiatives — onboarding, trials, freemium conversion, etc.


• Ability to collaborate across product, sales, marketing, and engineering teams


• Ability to communicate effectively to various stakeholders


• Ability to operate growth experiments (A/B tests, cohort retention, funnel optimization)


• Ability to be analytical and operate tools such as Pendo, Metabase, Amplitude, Segment, GA4, BigQuery or SQL

Preferred Qualifications for this position include:

• Prior professional experience working in civic tech, govtech, or public policy


• Knowledge of the B2B or enterprise sales funnel


• Knowledge of subscription models across multiple tiers or user types (e.g., team plans, per-seat pricing, content gating)


• Prior professional work experience in a start-up organization

State Affairs offers a competitive salary and a comprehensive benefits package to employees.

This is a hybrid work opportunity and our teams operate from the San Francisco office located on Third and Mission Street at least 4 (four) days per week. State Affairs offers a competitive salary and a comprehensive benefits package to employees.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The annual salary range for this role as it is posted is $166,000 to $183,000 for candidates working from the State Affairs office in San Francisco, California. The final job level and annual salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity. Benefits listed in this posting may vary depending on the nature of your employment with State Affairs.

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

State Affairs is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. State Affairs does not discriminate against applicants on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national origin, veteran status, disability, or any other protected characteristic in accordance with federal, state, and local law.

State Affairs is committed to providing reasonable accommodations for qualified individuals with disabilities as they go through our job application and interview process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

By submitting your application, you affirm the content contained therein is true and accurate in all respects. Please note that prior to employment, State Affairs will obtain background checks for employment purposes that may include, where permitted by law, the following: identify verification, prior employment verification, personal and professional references, educational verification, and criminal history. For certain roles, further background checks covering additional information and activities may be initiated.

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