Senior Product Manager, Household Graph & Ads Identity

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.

We're looking for a Senior Product Manager to own Roku's Household Graph and ads identity services that power addressability, targeting, optimization, measurement, and data collaboration across Roku Ads. This role owns the identity spine of the ad platform: identifier strategy and policy, match coverage and stability, identity health, and the contracts that ensure identity works consistently across impression, conversion, and audience data in a privacy-safe way.

For California Only - The estimated annual salary for this position is between $176,500 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Identity platform ownership : Own the Household Graph and ads identity services and make identity usable across the ads platform


• Match rate optimization : Drive identity signal quality and match rate strategy by improving conversion-to-exposure and audience-to-exposure match rates through clearer identity inputs, coverage gap analysis, and prioritized roadmap decisions


• Programmatic addressability : Improve programmatic addressability by defining and executing identity interoperability with common programmatic frameworks (e.g., UID2, ConnectID) and measuring coverage and performance impact


• Identity health monitoring : Establish identity health monitoring and diagnostics: coverage, stability, drift, match rates, and root-cause visibility when joins fail


• Privacy-safe collaboration : Enable privacy-safe collaboration by defining identity constraints and matching patterns used in clean rooms and data collaboration workflows


• Support data collaboration : Enable data collaboration that aligns with Roku’s privacy and data policy by defining identity constraints and matching patterns used in clean rooms and data collaboration workflows


• Governance and monitoring : Own governance and usage monitoring, and ensure consistent implementations across teams

We're excited if you have

• 5+ years of product management experience in ad tech, identity, or ad data platform-focused products


• Strong technical understanding of identity and addressability signals, including MAIDs, IP-based signals, cookies, and common industry identity frameworks (e.g., UID2, ConnectID), plus familiarity with platform privacy frameworks such as AdAttributionKit


• Deep expertise in identity resolution and data contracts: match strategies, coverage/accuracy tradeoffs, join semantics, and measurement impact


• Highly analytical mindset: able to quantify value, spot gaps in assumptions, and make principled tradeoffs across privacy, reliability, durability, and monetization


• Proven ability to drive cross-functional execution across engineering, data science, analytics, product, privacy/legal, sales/operations, and partners


• Experience defining SLAs/quality metrics and building operational tooling for high-scale platform services

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Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected] .

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit .

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