Jefe de Marketing
- Diseñar e implementar estrategias go-to-market para nuevas categorías y lanzamientos.
- Gestionar el portafolio multimarca y multicategoría, garantizando coherencia, posicionamiento y rentabilidad.
- Supervisar la ejecución de estrategias de marketing digital, con especial foco en redes sociales у performance.
- Coordinar acciones de trade marketing, trabajando en conjunto con el área correspondiente.
- Liderar y acompañar al equipo de marketing en la planificación, ejecución y seguimiento de proyectos.
- Crear y presentar reportes, analisis y presentaciones ejecutivas para la Gerencia General y el Directorio.
- Analizar el desempeño de categorías, consumidores у competencia para proponer mejoras continuas.
- Desarrollar y supervisar campañas publicitarias, activaciones y lanzamientos de marca.
- Administrar el presupuesto del área y evaluar el retorno de inversión de las acciones de marketing.
- Fomentar la innovación y el crecimiento sostenible dentro del portafolio de productos de consumo masivo y licores.
- Licenciatura en Marketing, Comunicación, Administración de Empresas o áreas afines.
- Experiencia comprobada en empresas de consumo masivo, con portafolios multicategoría.
- Experiencia en categorías de licores o bebidas (deseable).
- Conocimientos sólidos en marketing digital y redes sociales.
- Experiencia liderando equipos y gestionando múltiples proyectos de manera simultánea.
- Conocimiento en trade marketing (nivel supervisor).
- Habilidad para elaborar y presentar informes у presentaciones a la alta dirección.
- Capacidad analítica, pensamiento estratégico у orientación a resultados.
- Excelentes habilidades de comunicación, liderazgo у negociación.
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