Email Marketing Specialist

YOU SHOULD HAVE:

* Strong proofreading and editing skills.
* The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML, or work with complex filter designer logic, and direct marketing and multi-channel marketing.
* Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics.
* Experience in strategizing, creating, and implementing drip campaigns.
* The ability to write marketing copy for various industries and/or brands while capturing their voice.
* Excellent verbal, interpersonal, and written communication skills.
* Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance.
* A passion for optimization and data analysis, discovering new insights to increase performance.
* The ability to be self-directed and capable, staying on track and pursuing solutions without supervision.
* Strong organizational skills and exemplary attention to detail.
* Proficiency in commonly used email marketing platforms (Klaviyo, Omnisend, and MailChimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify, or WordPress).
* Knowledge and expertise of emailing through ESP/CMS platforms (Salesforce, Hubspot, and/or Drip).
* The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
* The ability to maintain strict confidentiality and discretion.
* Agency experience (Preferred).

DUTIES AND TASKS:

* Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
* Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle.
* Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors, and frequent status communications.
* Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement.
* Performing quality control checks and document best practices to produce work that is error-free.
* Troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
* Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails.
* Optimizing email programs through continual testing of creative, cadence, offers, targeting, etc.
* Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
* Monitoring deliverability and ensuring CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
* Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
* Analyzing email and customer behavior and their key characteristics to improve email marketing.
* Participating in the quality assurance process to ensure the final product meets client's expectations by deploying and evaluating test emails to a variety of ISPs.
* Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
* Participating in regular strategy discussions, occasional client calls, and client presentations.
* Staying up-to-date on current trends and best practices in email marketing.

We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.

_California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges._