Director of Day Life and Nightlife

JOB SUMMARY

Acts as lead for property programming, activations, and music curation for properties. Assists in establishing and implementing operational, service, and sales strategies for property restaurants, bars, daylife, nightlife venues and all public areas. Networks with clientele and creates non-traditional events that generate revenues and exposure for the hotel. Sources and contracts entertainment talent aligned with business needs. Creates an atmosphere that represents and enhances the property presence. Orchestrates events to establish hotel reputation in the market and integrates locally relevant experiences to enhance the guest offering. Leverages high profile vendor partnerships. Collaborates with marketing to promote events and experiences across appropriate media. Focuses on building long-term, value-based customer relationships with local businesses and maintains high levels of exposure and visibility for the property.

CANDIDATE PROFILE

Education and Experience
• 5 years’ experience in bar operations, lifestyle hotel, high-end bar or daylife/nightlife environment.

Preferred :
• 4-year degree from an accredited university in Marketing, Public Relations, Food & Beverage Management, Hotel and Restaurant Management, Hospitality, Business Administration, Communications, or related major; 4 years’ experience in the food and beverage, event management, or related professional area.
• Background in event, hospitality, or entertainment settings with the ability to build rapport with a wide range of customers and partners .

CORE WORK ACTIVITIES

Daylife/Nightlife Sales and Marketing Strategy Development and Execution:

• Develops and executes a comprehensive Daylife/Nightlife program leveraging knowledge of mixology and entertainment concepts to create a memorable and unique customer experience.
• Seeks out Daylife/Nightlife collaboration opportunities that will increase brand visibility for entertainment and drive incremental sales.
• Works with Director of Beverage on property promotions.
• Establishes a system to track ticket sales.
• Develops and implements marketing policies, plans and procedures.
• Creates an atmosphere that represents and enhances property brand presence.

Directing Daylife/Nightlife Marketing and Public Relations Activities:

• Collaborates with hotel leadership to plan and approve bar, pool, and venue‑related activities and events.
• Identifies key customer segments and develops appropriate communication and engagement strategies.
• Uses approved communication channels and digital platforms to build and maintain guest and partner relationships.
• Supports marketing and promotional initiatives, including public relations, advertising, and on‑property campaigns.
• Coordinates sales presentations, site tours, and client meetings to support event bookings and business development.
• Builds and maintains strong relationships with local marketing, media, and community partners to increase property visibility.
• Contributes to the development of marketing and programming ideas that elevate venue awareness and support market share growth.
• Develops and nurtures customer and community networks to support business goals and drive venue performance.
• Plans and executes promotional and customer‑facing events that support revenue generation and guest engagement.

Assisting Daylife/Nightlife Operations:

• Coordinates with Security and other operational teams to manage appropriate access and guest flow in venue areas.
• Ensures adherence to all venue‑related policies, standards, and operational procedures.
• Collaborates with the Security team to guide staff on safety, crowd‑management practices, and professional guest interaction.
• Communicates expectations clearly to team members to ensure consistent service and operational execution.
• Shares key event‑related updates and operational information with relevant venue teams.

Providing Exceptional Customer Service:

• Delivers a responsive, guest‑focused service approach by anticipating needs and ensuring consistent, high‑quality support across venue operations.
• Oversees guest experience in bar, pool, lounge, and other venue areas to ensure service standards are met for all guests.
• Demonstrates and reinforces the company’s service values and operational standards through daily interactions and leadership.
• Develops a strong understanding of the hotel’s target customer segments and tailors service and programming to meet their needs.

Analyzing and Reporting on Financial and Sales Data:

• Monitors market conditions and customer insights to identify trends that may inform sales, programming, or operational strategies.
• Reviews competitive reports and other industry resources to maintain awareness of the property's position within the local market.
• Evaluates monthly financial and performance reports and shares key insights with hotel leadership.
• Manages budgets, forecasting, and resource allocation to support campaigns, promotions, and initiatives that drive revenue and achieve venue objectives

Other

• Completes other reasonable duties as requested by leadership.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.