Senior Software Engineer, Product (SF/NYC)

Persona
San Francisco, CA

Founded in 2018, Persona is a 250-person tech startup based in San Francisco, backed by Index Ventures, Coatue, Founders Fund, and First Round Capital. Persona offers flexible building blocks that help businesses fight fraud, stay compliant, and build trust among their customers. For example, Coursera uses Persona to ensure the right person is earning each degree, OpenAI uses Persona to prevent the misuse of ChatGPT, and Lime checks the ages of customers before they ride electric scooters or bikes. To learn more about our company and team, check out this short video .

About the role

We’re building both a product and a technology, and we always prioritize acting in a customer-centric way. In this role, you'll be presented with challenging technical problems, as Persona's product needs are increasingly complex as we balance the ever-changing compliance requirements of our customer base, ranging from small startups to Fortune 10 companies. You’ll build reliable products and seamless user experiences that will contribute directly to the long-term quality of the Persona product.

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What you'll do at Persona
  • Design, build, and ship foundational aspects of the identity platform
  • Create innovative solutions that will help fight fraud and delight customers
  • Work directly with customers to build product features
  • Handle all different types of scale - from helping a new start up automate their manual processes to supporting enterprises with their Super Bowl Sunday scale

What you'll bring to Persona
  • Product-thinker - You build products in a way that maximizes product value while minimizing complexity. You understand and can resolve tensions between product requirements and engineering design for large-scale projects.
  • Innovative mindset - You go beyond implementing what is tasked and make product suggestions and features that help push our product forward. You are naturally curious and embrace change.
  • Independent thinking - You learn from your mistakes quickly, and know how to unblock yourself when needed. You give yourself agency to take on new problems and drive them to impactful solutions.
  • Perfect is the enemy of good - You take pride in understanding and solving problems as soon as possible, and learn quickly from mistakes in the spirit of growing as an engineer.
  • Collaborative spirit - Collaboration isn’t just a buzzword for you, it’s your secret to success. You leverage the diverse perspectives of your teammates and sometimes go out of your way to learn other functions to get the job done.

Nice to have
  • 5+ years of experience as a software engineer
  • Experience with our tech stack: React, Ruby on Rails, Kubernetes, Google Cloud (GCP), MySQL, MongoDB

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$190,000 - $260,000 a year

Offer and benefits

For this role, the estimated base salary range is between $190,000 - $260,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. Salary ranges reflect regional market standards for our SF and NY office locations. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice. We are proud to offer best-in-class benefits at Persona. From 401K matching and parental leave, to quarterly company-wide mental health days, unlimited PTO, family planning and wellness stipends, we constantly seek ways to continue embodying our value of People First.

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At Persona, we believe in people above all else. We strive to create an inclusive environment where everyone's contributions are valued and their growth is supported. We're honored to be recognized as one of Fortune's Best Medium Workplaces , a testament to our commitment to fostering a world-class team. You can read what it’s like to work at Persona on Glassdoor .

Posted 2026-01-07

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