Regional Marketing Lead, West (San Francisco)

The Company Youll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.

Cartas fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page .

The Team Youll Work With

Youll join the Demand Generation organization within Cartas Marketing team. Our mission is to deliver high-impact programs that drive demand, build relationships, and generate pipeline across Cartas customer segments.

In this role, youll partner closely with our Sales, Business Development, Product Marketing, Events, Insights, Policy, Communications and Demand Gen teams to lead geo-specific strategies and campaign planning. You will report to the Director of Events and will drive strategy, execute programs management, and analyze performance for optimization. The Field Marketing Manager is a vital partner to Sales, responsible for creating localized, high-impact experiences that drive engagement, generate leads, accelerate deals, and contribute to revenue.

The Problems Youll Solve

As a Senior Field Marketer, youll lead the strategy behind Cartas regional event efforts defining where we show up, who we target, and how we turn in-person moments into long-term customer engagement.

Youll serve as a regional field marketer, developing annual and quarterly go-to-market (GTM) plans, owning program calendars, collaborating with Sales on account targeting, and analyzing campaign effectiveness. While large-scale event execution is led by the centralized Events team, youll take the lead on select smaller activations, ensuring every programbig or smallis strategically aligned with regional market needs and Cartas overall GTM objectives.

What Youll Do

• Own regional field marketing strategy for designated U.S. geographies, aligning tightly with sales priorities and business goals.
• Partner with Sales, Business Development (BD), and Product Marketing Management (PMM) to define target audiences, strategic accounts, and messaging for each region.
• Work with our Policy and Insights teams to augment our thought leadership and data-driven storytelling in priority regions.
• Project manage regional marketing calendars, coordinating plans with internal teams and flagging needs for execution.
• Build business cases and briefs for event activations (e.g., premium experiences, conferences, and partner events) collaborating with the Events team for delivery.
• Evaluate the performance of each activation by analyzing registration, attendance, influenced pipeline, won deals, and engagement metrics.
• Present post-event findings and recommendations to Sales, Demand Gen, and GTM stakeholders by continuously optimizing future strategy.
• Propose new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI.
• Ensure every regional experience reflects Cartas mission and brand, creating meaningful and targeted touchpoints.

About You

• 57 years of experience in field marketing, GTM strategy, or sales enablement in a B2B SaaS or technology company.
• Strong strategic thinking and project management skills that youre comfortable building plans and managing cross-functional input, even if youre not executing the event yourself.
• Proven ability to collaborate with Sales, understand regional priorities, and translate them into actionable marketing plans.
• Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes.
• Fluent in Salesforce and proficient in Marketo, Asana, and Looker
• Drive, ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
• Clear and concise communicator who can influence across Marketing, Sales, and executive stakeholders.
• Willingness to travel occasionally to major in-market programs or stakeholder meetings (up to ~25%).
• Experience marketing to venture-backed startups, private equity, or other private market audiences.

Nice to Have

• Background in field strategy roles where execution was centralized elsewhere.
• Familiarity with equity, cap table management, or fund administration platforms that empower the next generation of founders, investors, and owners.

Salary

Cartas compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $137,700 - $162,000 in SF
• $130,000 - $151,900 in SEA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy , CA Candidate Privacy , and Brazil Transparency Report .
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected].