Social Media Coordinator

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

TMZ is looking for a results-driven Social Media Coordinator to help execute our social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand awareness and increase traffic flow to our websites and social media pages. The Social Media Coordinator must be knowledgeable and passionate about celebrity news and excited about keeping the conversation going 24/7 while partnering closely with internal teams to support the TMZ brand and ensuring a consistent voice across our multiple media platforms.

The Social Media Coordinator must be a self-starter who is able to work in a fast-paced, high-pressure environment with a variety of dynamic personalities. This position is located in Los Angeles, CA.

Responsibilities:

• Execute day-to-day management of branded profiles on Instagram, TikTok, Twitter, Facebook, YouTube and other social media/user generated accounts
• Work with Director of Social Media to develop and implement social media initiatives for all TMZ properties (website, television broadcast, live webcast, tours, and podcasts) to increase buzz and drive tune-in and traffic
• Develop daily, weekly, campaign-driven and long-term social media content strategy
• Write social media content that is consistent with the TMZ brand and incorporate SEO best practices
• Develop high-quality visual content, including graphics, photos, and videos, for social channels
• Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques
• Establish regular reporting and analyses to measure social media audience growth and the effectiveness of social activity and campaigns, providing anecdotal or qualitative data that impact future strategies
• Become a brand ambassador and advocate of TMZ in social media spaces, engaging in dialogues with our audience where appropriate
• Work with research and analytics team to help analyze results, make strategic recommendations, and provide on-going education and best practices to management and internal teams on the effectiveness of social media campaigns in an effort to maximize results

Requirements:

• 2+ years of social media management for a website and/or media company
• Bachelor’s Degree in marketing, communications, advertising or related degree is preferred
• In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, Youtube, Twitter, etc.)
• Ability to effectively communicate information and ideas in written and verbal format
• Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies
• Good technical understanding with an ability to pick up new tools quickly
• Excellent copywriting and communication skills; working knowledge of writing for SEO
• Extensive knowledge of and interest in celebrity news and gossip
• Ability to perform in high-pressure, fast-paced, live production environment
• Ability to contribute and establish working relationships at all levels across multiple disciplines
• Editorial and/or a marketing/PR background helpful
• Should be thick-skinned, persuasive and have a sense of humor

TMZ is an Equal Opportunity Employer.