Product Manager II, Notifications

Our Mission

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role

We’re looking for a PM II to lead the strategy and execution of our ML-powered lifecycle notification program at Tinder. You’ll work closely with ML engineers, data scientists, and cross-functional partners to build smarter, more personalized messaging systems that drive key business metrics and help millions of users form real connections. You’ll own the end-to-end development of lifecycle content across Tinder’s core features- delivered through push, in-app, SMS, and more.

You’ll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications each quarter. Through ML-driven targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose.

This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, CA.

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In this role, you will:

• Define and drive the roadmap for ML-powered notification personalization and delivery systems
• Partner with teams across Tinder to develop effective lifecycle messaging that drives engagement and retention
• Communicate experiment roadmaps, hypotheses, and results clearly across technical and non-technical audiences
• Own product specs and lead development for ML-based lifecycle features (client, backend, and content layers)
• Leverage Tinder’s analytics tools to evaluate campaigns and identify opportunities for improvement using both quantitative and qualitative data
• Make thoughtful, data-informed trade-offs between scope, quality, and speed—and articulate those decisions to stakeholders
• Understand the Tinder ecosystem, user psychology, and behavioral patterns to inform your product strategy

You'll need:

• Experience: you have 3+ years of product management experience, ideally at a consumer tech or mobile-first company
• Technical: direct experience working with ML teams on notifications or personalization systems
• Analytical: you trust data, know your way around dashboards, and can write SQL when needed
• Proactive: you turn vague ideas into structured plans and drive them to completion
• Naturally curious: you dig into the “why” behind user behavior and use those insights to guide decisions
• Clear communicator: you distill complex topics and collaborate well with engineers, designers, marketers, and leadership

Bonus if you have:

• Have experience working with ML engineers on predictive and reinforcement learning models to personalize recommendations and drive user engagement
• Background in lifecycle marketing overseeing x-channel content strategy, copy generation, and testing
• Have exposure to mobile gaming, two-sided marketplaces, or other high-volume engagement environments

As a full-time employee, you’ll enjoy:

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matching
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free premium subscriptions for several Match Group apps – including Tinder Platinum!

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$140,000 - $160,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in West Hollywood, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. \n

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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