Senior Manager, Product Marketing

What you'll do at

Position Summary...

What you'll do...

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Product Marketing Manager who will be responsible for enabling omni-product strategy for the entire PMM team. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications. As a senior PMM with a cross product focus, you must operate autonomously to drive both strategy and tactical marketing initiatives, lead complex, business critical cross-functional programs independently and represent the voice of the customer and market to inform product positioning and go-to-market. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social and measurement a plus. The ideal candidate for this role is an excellent verbal and written communicator with a track record of working with cross-functional teams (marketing, communications, training, operations). You’ll make an impact by:

• Develop deep omni-channel positioning and capabilities
• Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams
• Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
• Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars
• Lead training and certification strategies, partnering closely with marketing and training teams
• Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives

You’ll sweep us off our feet if…

• You like digging into data and doing some analysis
• You’re customer-centric in spirit and in execution
• You’re a product storyteller
• You’re comfortable influencing others and getting buy-in from leadership
• You have a sense of humor
• You have deep domain knowledge in AdTech

Manager's Preferred Qualifications

• 10+ years of experience in product marketing, 5+ years of experience in Online Advertising Industry
• A solid understanding of advertising technologies
• Proven ability to form relationships and lead cross functional initiatives
• Embrace working in a fast paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Structured and a strategic thinker
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

Additional Job Description Live our Values Culture Champion Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Servant Leadership Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace Change Curiosity & Courage Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Digital Transformation & Change Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Deliver for the Customer Customer Focus Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans. Strategic Thinking Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy. Collaboration & Influence Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Talent Managemen t Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.