Tasting Room Manager
Job Description:
At Adair Family Wines, we believe that every guest visit should feel like being welcomed into our home. Our commitment to integrity, authenticity, and innovation guides everything we do — from the vineyards to the tasting room. We’re passionate about creating memorable experiences and celebrating the people who make them possible.
Position Overview:We’re looking for a dynamic, guest-focused Tasting Room Manager to lead our hospitality team and oversee the daily operations of our estate tasting room. The ideal candidate is a hands-on leader who thrives in a fast-paced environment, inspires others through example, and takes pride in delivering exceptional service. In this role, you’ll guide and develop a team of dedicated hosts, ensure seamless service throughout the day, and maintain a warm, inclusive atmosphere that reflects the Adair Family Wines experience. You’ll also manage daily operational tasks such as opening and closing the property, ensuring guest safety, and maintaining a polished, guest-ready space. At Adair, our values guide us:
• Act with integrity
• Be an owner
• Challenge the norm
If you share these values and are passionate about hospitality, we’d love to meet you. Key Responsibilities:
Leadership & Guest Experience
• Oversee daily tasting room operations, ensuring smooth and efficient service.
• Lead pre-shift meetings, communicate priorities, and uphold service standards.
• Act as on-site manager in the Estate Manager’s absence, including opening and closing duties.
• Create a welcoming environment and ensure every guest receives a memorable experience.
Team Coaching & Development
• Lead, mentor, and inspire tasting room staff to deliver exceptional hospitality.
• Train team members on wine knowledge, sales techniques, and guest engagement.
• Provide ongoing feedback, coaching, and professional development opportunities.
• Foster a positive, inclusive, and team-oriented workplace culture.
Sales Operations & Merchandising
• Drive sales performance through outstanding guest service and staff motivation.
• Partner with the Merchandise Team on retail display and inventory presentation.
• Manage cash handling, reporting, and compliance procedures.
Event Support & Operations
• Support the execution of private tastings, wine club events, and special programs.
• Oversee inventory, cleanliness, and overall presentation of hospitality spaces. Qualifications
• Previous leadership experience in a tasting room, winery, or hospitality environment required.
• Strong understanding of wine and tasting room service standards.
• Proven ability to lead, coach, and motivate a high-performing team.
• Excellent communication, organization, and interpersonal skills.
• Experience with events or private experiences preferred.
• Must be 21 years of age or older. Physical Requirements
• Ability to stand, walk, and be physically active for extended periods.
• Regularly lift and carry up to 50 lbs.
• Comfortable working indoors and outdoors in varying weather conditions. Why Join Us?
At Adair Family Wines, you’ll join a passionate team dedicated to creating memorable guest experiences and supporting one another’s growth. We offer a collaborative, people-first environment where initiative is celebrated and hospitality is at the heart of everything we do.
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