Marketing Specialist

Advanced IPM is a family-owned, rapidly growing leader in residential and commercial pest management services. Since 1981, we’ve built a reputation for excellence, integrity, and long-term customer relationships. Serving communities across California and Nevada, we provide effective, environmentally responsible pest solutions with a strong “Service Before Self” philosophy.

As our organization continues to expand, we’re seeking talented, driven professionals who are passionate about innovation, teamwork, and helping our company grow.

Position Summary

The Marketing Specialist will lead Advanced IPM’s marketing efforts with a strong focus on digital advertising, SEO, and multi-channel campaign execution. This role is responsible for developing, launching, and analyzing marketing strategies that generate quality leads, strengthen brand visibility, and support our rapid expansion across multiple regions.

This is a full-time, in-person role based at our Roseville, CA corporate office. The Marketing Specialist will work closely with territory managers, operations, and sales teams to provide strategic marketing guidance tailored to local market needs.

Qualifications

• 5+ years of experience in a marketing role, preferably in home or commercial services.
• Strong working knowledge of technical SEO, local SEO, and on-page optimization.
• Proficiency with GA4, Google Tag Manager, and data-driven reporting.
• Experience with CMS platforms such as WordPress or HubSpot.
• Understanding of website performance optimization (speed, mobile responsiveness, accessibility).
• Proven ability to create and manage paid digital advertising campaigns.
• Experience with local service lead funnels and multi-location marketing.
• Familiarity with traditional advertising methods and integration with digital efforts.
• Budget management experience, including conversion tracking and ROI analysis.
• Strong leadership, collaboration, and project management skills.
• Experience managing or mentoring a small team.
• Commitment to continuous learning and marketing innovation.

Why Join Advanced IPM?

At Advanced IPM, we value your growth, success, and well-being. You can expect:

• Full-Time Employment
• Competitive Compensation
• Comprehensive Benefits: Medical, Dental, Vision, and Chiropractic Coverage
• Term and Whole Life Insurance
• 401K with Employer Match
• PTO & Holiday Pay
• Professional Development & Continuing Education
• Leadership Training
• Opportunities for Long-Term Career Advancement

Advanced IPM is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.