Director, Digital Experience - US Ecommerce (San Francisco)

Calling all originals: At Levi Strauss & Co., you can be yourself and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.

We are seeking a strategically-minded and executional-driven Director of Digital Experience to lead and elevate the digital consumer journey across our US Ecommerce platforms levi.com and the Levi's Mobile App. You will oversee A/B testing, creative operations, and content strategy, ensuring we are delivering a best-in-class experience that drives engagement, conversion, and brand loyalty. You will also drive implementation of tactics to unlock the next chapter of growth for our mobile app, executing against a new strategic vision, crafted in partnership with our Digital Strategist. You will work with global brand creative, brand marketing, UX, product, engineering, site merchandising, and analytics to translate consumer insights into action, optimize performance, and deliver content that resonates across every step of the consumer journey. You will report to the Sr. Director, Digital and Consumer Experience - US Ecommerce.

Digital Experience Leadership

• Lead the top-of-funnel digital experience strategy for levi.com , and experience for the US Levi's Mobile App, aligning product vision and feature prioritization with commercial goals, and ensuring timely delivery of roadmap features, in close collaboration with the Digital Product team

• Create a cohesive content and creative vision that balances brand and commercial priorities

• Manage premium-ization initiatives that enhance storytelling, enrich the brand narrative, and create a more elevated shopping experience, driving growth outcomes

• Participate in upcoming site redesign efforts, delivering a modern, immersive, and intuitive interface for consumers

• Champion a consumer-first mindset, grounded in data, experimentation, and optimization

Mobile App

• Partner with the Digital Product team to deliver features and enhancements that improve usability, engagement, and conversion in the app

• Collaborate with omni-channel and retail teams on initiatives such as associate order-in-store , mobile checkout , and QR code-enabled storytelling

• Align app content and features with broader brand campaigns, loyalty program benefits, and in-store experiences to create a seamless omni journey

A/B Testing & Optimization

• Promote A/B testing strategic vision and multi-year roadmap to ensure we are constantly optimizing both site/app performance and testing processes

• Partner with A/B testing lead to develop a annual testing plan informed by competitive benchmarking, consumer insights, and our needs

• Ensure testing plan drives relevant insights to improve channel performance

Creative Operations and Content Strategy

• Collaborate with global brand creative to improve existing ways of working

• Advocate for additional creative assets to support channel growth goals and priorities

• Ensure content and storytelling are seasonally and market relevant, and following competitive landscape

Team Leadership & Cross-Functional Collaboration

• Lead and mentor a high-performing team of managers

• Build strong relationships with global brand creative, brand marketing, UX, product, and site merchandising

• Influence senior leadership with clear communication and data-backed recommendations

• 10+ years prior experience in digital marketing, ecommerce, or digital product, with a focus on site / app content and experience

• Functional leader & partner who can influence at any level of management

• Experience leading a team to build successful A/B experiments at scale

• Familiarity with content management systems (CMS) and digital asset management (DAM) tools

• Experience with Adobe Analytics and Optimizely

This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

The expected starting salary range for this role is $144,800-$219,300 per year . We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here .

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

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