Research Analyst

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning nearly 40 years, FOX Entertainment is one of the world’s most recognizable media brands and a leading global creator of multi-genre content across broadcast, streaming, digital and emerging platforms. Known for its independent, innovative spirit and bold storytelling, the company is committed to reaching audiences where they are through a platform- and format-agnostic approach to developing, testing and scaling intellectual property worldwide. FOX Entertainment consists of three core business units. The FOX Television Network, which encompasses its flagship linear platform and streaming partnerships with Hulu and FOX One, is home to hit series including The Simpsons, The Masked Singer, Doc, Memory of a Killer, Fear Factor: House of Fear, The Floor and Hell’s Kitchen. FOX Entertainment Studios, operates the in-house scripted and unscripted studios behind series such as Animal Control, Best Medicine, The Faithful, and The Way Home, as well as Bento Box Entertainment with animated hits such as Hazbin Hotel and Krapopolis; Studio Ramsay Global with Next Level Chef, Gordon Ramsay’s Secret Service and Knife Edge: Chasing Michelin Stars; entertainment studio TMZ; and the independent film label Tideline. FOX Entertainment Global is the company’s worldwide content sales and distribution arm. As part of its evolution into a modern next-gen studio, FOX Entertainment is expanding its digital storytelling ecosystem with investments across vertical video with Holywater, Chain’s experiential storytelling, podcasting with Meet Cute, a two-way content pipeline with HarperCollins Publishing, and creator-led formats through the newly formed FOX Creator Studios. Through these strategic initiatives, the company is investing earlier in emerging ideas and new forms of audience engagement, while maintaining the ability to grow successful concepts into premium franchises across broadcast, streaming and global platforms. A prolific content creator and production partner, FOX Entertainment collaborates with leading studios, creators, and platforms worldwide to produce and distribute premium content at scale across broadcast, streaming, and digital ecosystems, while continuing to grow its portfolio of owned IP and next-generation storytelling formats.

JOB DESCRIPTION

FOX Entertainment is looking for a Research Analyst to join their team! The Research Analyst has full ownership of and serves as the point of contact for audience insights on multiple FOX series and is heavily involved in synthesizing insights on competitive programming, marketing materials, brand perception, etc. The Research Analyst also has primary oversight of the entire awareness tracking process. This role plays a key role in facilitating the workflow of the Consumer Insights team by contributing to a wide range of projects as needs arise.

Regular, on-site attendance at the workplace for a minimum of four (4) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Collect and analyze viewer feedback on shows periodically via qualitative/quantitative surveys and focus groups
• Conduct research on prospective and upcoming FOX series via quantitative concept tests and focus groups to gauge audience interest and areas for improvement
• Synthesize findings into actionable insights for internal stakeholders including Programming (Alternative, Comedy, and Drama) and Marketing (Strategy and On-air Promo) via written memos and/or PowerPoint presentation, and speak in meetings and with executives about the findings
• Oversee awareness tracking of upcoming series, which includes internally maintaining and providing vendor with all relevant schedules and information, inputting data into internal tracking documents, analyzing changes and trends from week-to-week, season-to-season, etc.
• Write and distribute a weekly memo company-wide summarizing pertinent information surrounding title awareness, intent to view, and network linkage which are indicative of marketing effectiveness. This project requires a lot of proactive communication and thinking ahead
• Test promo spots for upcoming series via quantitative surveys and/or focus groups in order to gauge which most effectively generates interest in viewing
• Assist in creating PowerPoint presentation summarizing the strongest testing promos and detail the most appealing aspects to inform decisions regarding which promos will run on-air and most successfully appeal to core targets
• Take ownership of assigned FOX shows by familiarizing oneself with and staying up-to-date on the shows’ content
• Stay up to date with current media, entertainment, and consumer trends
• Execute a quarterly consumer trends document

WHAT YOU WILL NEED

• 1+ years of experience in television research for Senior Analyst
• Superior aptitude for qualitative analysis and ability to effectively synthesize viewer feedback
• Strong written and verbal communication skills
• Strong analytical writing skills and proactive to problem solve and complete tasks
• Strong research skills
• Attention to detail
• Presentation skills to present research findings via PowerPoint to team members and executives
• Ability to balance multiple projects while exhibiting high attention to detail and organizational skills
• Knowledge of Microsoft Suite (Outlook, PowerPoint, Excel, Word, etc.), comfortable using communication tools such as Zoom and Slack
• Passionate about the Entertainment industry
• Resourceful in gathering information
• Proactive and self starter

NICE TO HAVE BUT NOT A DEALBREAKER

• Bachelor's Degree
• Strong math/statistics skills