Director Product Marketing
Strategy & Leadership
- Develop and execute go-to-market strategies for new product launches and feature rollouts.
- Define clear product positioning and messaging that resonates with target audiences and differentiates us in the market.
- Drive competitive intelligence and market research to inform product strategy and marketing tactics.
- Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
- Partner with Sales, Product, and Customer Success to align product strategy with business goals.
- Lead and grow a team of product marketers, providing mentorship and strategic guidance.
- Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
- Develop pricing and packaging strategies in partnership with Product and Revenue teams.
- Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.
- Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.
- Collaborate with demand generation teams on campaigns that drive awareness and adoption.
- Work closely with content and brand teams to ensure consistency across all channels and materials.
- Support customer advocacy efforts by capturing testimonials, use cases, and success stories.
- Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
- Partner with Product Management to bring the voice of the customer into product development.
- Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.
- 7+ years of experience in product marketing, including 3+ years in a leadership role.
- 5+ years of experience supporting channel partner programs(ex. OEM’s, VARs, CSPs), including partner enablement, asset development and joint marketing efforts.
- Sales enablement training and related resource development is a superpower.
- Proven track record of developing successful go-to-market strategies and product launches.
- Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
- Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.
- Experience in B2B SaaS or technology industries strongly preferred.
- Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.
- Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO)
- IoT connectivity technology, solutions and GTM experience
- Security Service Edge (SSE) technology, solutions and GTM experience
- Partner channel enablement training and related resource development
- High growth, agile environment, fast-paced
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