Principal Product Manager, Ads

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Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays .

About the role

We’re seeking an experienced Staff Product Manager to lead our Ads strategy. You will build the foundation for scalable advertising by integrating with top supply side platforms and partners, designing ad solutions that respect user discovery and learning experience while maximizing ad value.

This role is highly cross functional, you’ll collaborate with Engineering, Data Science, Design, and Marketing to define the product vision, shape the roadmap, and deliver seamless ad experiences across our platform.

About your skills

• Strategic Prioritization: You can cut through competing demands to focus on the highest leverage ad opportunities. You balance short term revenue wins with long term scalable investments.


• Analytical Rigor: You thrive on data. You use insights, experimentation, and metrics to inform decisions, measure performance, and continuously optimize advertising products.


• Cross-Functional Influence : You build trust and alignment across engineering, design, data science, marketing, and external partners. You ensure complex initiatives move forward smoothly.


• Ad Tech Acumen: You bring practical knowledge of programmatic advertising, SSPs, and ad platforms. You use this expertise to design competitive and effective ad solutions that serve both users and advertisers.

What you'll be doing

• Partner with product leadership to define the strategy and execute the roadmap for our ad offerings, ensuring alignment with business goals and advertiser needs.


• Own how video and display ads appear on the surfaces and experiences across our platform.


• Use data and user insights to prioritize features, track success metrics, and identify optimization opportunities.


• Continuously evaluate our advertising offering to improve performance and enable innovative ad strategies.


• Develop a deep expertise in the programmatic ecosystem to guide product decisions and ensure competitive differentiation.


• Balance short-term wins with long term, scalable investments that grow ad revenue.


• Champion a test and learn culture of fast iteration and ongoing optimization.


• Act as the subject matter expert for all things advertising across teams and stakeholders.

What you’ll have

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:

• 8+ years of product management experience launching or improving advertising experience or ad tech products.


• Proven success shipping and scaling ads or revenue generating products.


• Knowledge of programmatic ad technology and experience partnering with SSPs, agencies, or third party ad platforms.


• Analytical mindset with the ability to leverage data for decision making, and translate insights into product ideas and business outcomes.


• Excellent communication skills and stakeholder management with the ability to influence and align stakeholders at all levels.

Posting Date: September 29, 2025

Application window: September 29, 2025 - 13th October, 2025

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range

$204,000 - $255,000 USD

Why work here?

You’ll grow here. Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here. We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work. We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others. We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact. What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits , Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Information regarding data privacy is available within the Udemy Careers Privacy Notice .