Lead Product Manager

Responsibilities also encompass managing workstreams for analytics and competitive analysis, overseeing product profitability, participating in operational reviews, and collaborating with content developers, data scientists, and designers. Inputs to product strategy with cross-functional stakeholders consistent with the shared vision for the product or enabling platform. Implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability. Controls for the customer experience and customer needs in product requirements and as an input to decision making. Monitors metrics that inform the success of products including usability studies, research and market analysis. Manages one or more workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making. Monitors product profitability measures, including budget. Participates in operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews. Interfaces with product and technology leadership as needed. Partners with content developers, data scientists, product designers and user experience researchers. ▶ AUTONOMY: Uses specialized expertise to identify issues, recommend best practices, and determine new approaches that impact others. Product Strategy & Roadmap Management Input to product strategy with cross-functional stakeholders, ensuring alignment with the shared Marketing Technology vision for owned and paid channel capabilities. Implement the product roadmap balancing innovative design, technical delivery, regulatory compliance, time-to-market, and customer needs. Execute enterprise planning and requirements management in a privacy-compliant manner, spanning Marketing, Marketing Operations, Privacy/Legal, and 3rd party destination vendors. Facilitate communication between technical and non-technical teams to align on business priorities, roadmap, backlog management, and delivery timelines. Evangelize capabilities and features with marketing and marketing operations teams to drive adoption, growth, and efficiency. Influence peers and partners on product strategy and direction. Participate in operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews. ▶ COMPLEXITY: Sophisticated analytical thought is used to exercise judgment. Leads others to solve issues of diverse scope where understanding of current business and technical trends is necessary. Delegates and collaborates cross-functionally for growth of others. Omni-Channel Marketing Automation & Personalization Define requirements for omni-channel marketing automation capabilities, including data needed for activation across CRM, email, push, app, and paid media. Apply knowledge of best-in-class segment, content, and contact management strategies to enable real-time and near-real-time personalization. Collaborate with Marketing Analytics to integrate insights with broader marketing execution for data-driven decision-making. ▶ INFLUENCE: Contributions may result in business or process improvements within the function. Decisions influence achievement of customer, operation, program, or service objectives. Data Management & Engineering Collaboration Manage requirements for data pipelines (ingress and egress) related to SaaS and 3rd party platforms; partner with MarTech Engineering to support targeting and analytics. Provide evidence-based acceptance criteria for integrations; partner closely with Engineering on backlog grooming and sprint planning. Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment and global use case analysis. Champion Agile delivery excellence by documenting actionable EPICs and user stories. 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. This Technology Product Manager role resides in the CTO (Chief Technology Office) organization and contributes to the strategy, roadmap, and delivery of capabilities supporting B2B and B2C lifecycle marketing across owned and paid channels. At CL7, this role is a Staff-level individual contributor who inputs to cross-functional product strategy, implements the architectural roadmap, and applies sophisticated analytical judgment to solve complex marketing technology challenges. Control for the customer experience and customer needs in product requirements and as a key input to decision-making. Monitor metrics that inform the success of products, including usability studies, research, and market analysis. Take ownership of product success metrics; synthesize competitive insights and represent the customer passionately in trade-off decisions. ▶ COLLABORATION: Partners where analysis requires understanding of business trends. Minimum 8 years of relevant experience and a Bachelor's degree or equivalent. Strong Marketing and Marketing Technology domain expertise, including B2C lifecycle growth marketing and B2B lead management — with proven ability to define OKRs, measurable KPIs, and drive clarity of execution for stakeholders. Proven background in Marketing stakeholder management, backlog and requirements management, solution discovery, and engagement measurement for Lifecycle Growth Marketing across owned and paid ecosystems (e.g., multichannel hub tools powered by real-time CDP, ABM, visitor intelligence, owned and paid media activation and measurement). ◦ Examples of multichannel hub marketing platforms: Adobe Journey Optimizer, Braze, Salesforce Pardot Proficient in marketing data privacy and compliance standards, with a strong understanding of GDPR, CCPA, and other regulations impacting owned and paid media data practices. Proven track record of working with cross-functional teams — including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Information Security, Privacy, and Legal — to deliver solutions with speed to market. Strong understanding of behavioral analytics and cross-channel measurement frameworks for owned and paid channels. Ability to enable activation and adoption of cross-channel reporting for use cases you activate, providing real-time performance insights and optimizing targeting segments. Proficient in requirements management, data analysis, and analytics skills for MarTech capabilities and features. Proficiency with omni-channel marketing automation capabilities and the data requirements for activation. Experience with segment, content, and contact management strategies to enable real-time or near-real-time personalization. Proven partnership with Engineering for backlog grooming and sprint planning in support of configuration, services, and data integration (ingress and egress). Proficient at providing requirements with evidence-based acceptance criteria for capabilities and integrations with engineering teams. Agile excellence — ability to set an example by following best practices; optimization mindset that drives automation and engineering-focused products in Agile and Lean environments. Process engineering and digital marketing execution experience a strong plus. Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders. Proven collaboration skills with cross-functional teams including marketing, data science, engineering, and media buying teams. Technical product mindset with the ability to propose product requirements and work with the business to drive detailed business requirements; experience managing multiple parallel workstreams. Bachelor's degree in Computer Science, Digital Marketing, Data Science, or related field. Certifications in Adobe Experience Platform, Google Marketing or related disciplines are a plus.