Brand Marketing Specialist

Job Description:

About Us:

WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company.

Our winning portfolio includes a premium range of exciting, consumer-driven wine brands.

• Bread & Butter: A phenomenon & top global brand that keeps winning by bringing in the younger Millennials and Gen-Z consumers like no other brand.

o #1 top Super Premium brand with younger generations with the #1 Pinot Noir

o 7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11-years of consecutive & substantial growth

o #1 US Brand in Canada and #4 overall

o #1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden

• Trapiche: Trapiche is an iconic Argentina leader and proudly celebrates 140 years of storied, award-winning winemaking.

• Baileyana Winery with the celebrated sustainable True Myth and Tangent brands: True Myth speaks to the female consumer via Cabernet, Chardonnay and Pinot Noir from the Central Coast. Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.

• New-to-World: WX Brands is committed to responding to consumer sentiment and changing taste profiles. We incubate, test and scale New-to-World brands every year. Our success is proven.

With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website:

Position Summary

Reporting to the Director of Brand & Digital Marketing, the Brand Marketing Specialist will support the full brand team.

This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director.

Schedule

Monday-Wednesday in-office

Key focus areas include, but are not limited to:

• Internal & External Brand Champion: Support brand team in building sell presentation that show our storytelling skills, passion and energy for our brands

• Support team in building brand positioning to appeal & gain traction with the target consumers

• Assist on day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work

• Act as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP

• Maintain awareness of brand status and variables, communicate status to cross functional partners where needed in ad-hoc meetings

• Regularly attend varying project meetings on behalf of brand team, provide notes and lead action steps

• Manage packaging related tasks in partnership with Project Management, winemaking, and procurement teams

• Lead budget management for key brands (reconciliations, recommendations, invoice processing, tracking etc.)

• Manage sales asks where needed in partnership with Trade Marketing team

• Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.

• Assist in gathering key insights for brand business reviews

• Assist in development of brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc.

• Assist in relationship management across agency partners (media, creative, PR agencies)

• Represent brand at events where needed

• Manage accolade tracking for full portfolio of wines

• Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meeting, and event coordination, etc.

Requirements (Education & Experiences)

• Bachelor’s Degree in related field required; Master’s Degree or Marketing Certificates a plus

• 2+ years of experience including relevant internships

• A desire to be immersed in the wine business

• Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution

• Excitement for developing brand positioning, consumer articulation and strategy

• Experience partnering with sales teams & mobilizing to achieve business goals

• Able to influence agencies and engage with focused briefs/feedback

• Experience working with business data systems is a plus

• Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment

• Experience managing budgets

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