Retail Marketing Manager - CPG (San Diego)
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Salary: $100,000 - $120,000 per year A bit about us: My client is a fast-growing, mission-driven CPG brand dedicated to helping people live healthier, feel more energized, and achieve their fitness goals. With a rapidly expanding product portfolio and increasing retail presence, we are entering an exciting phase of growth—launching new products, expanding into new retail partners, and scaling our impact. While we’re growing quickly, we still operate with the agility, creativity, and scrappiness of a startup. Why join us? Be part of a high-growth brand making a meaningful impact on people’s health and wellness
Play a key role in shaping retail strategy during a critical growth phase
Work in a dynamic, entrepreneurial environment with high visibility and ownership
Opportunity to grow alongside the company as we scale Job Details Position Overview We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online. The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings a strong understanding of shopper behavior, retail media, and omnichannel activation. You will work cross-functionally with Sales, Brand Marketing, and external retail partners to bring compelling programs to life that win at the shelf and drive measurable growth. Key Responsibilities
Shopper Marketing Strategy
Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals
Translate brand positioning into compelling retail activations that drive conversion and basket size
Retail Activation & Execution
Lead the planning and execution of in-store and online campaigns, including displays, promotions, sampling, and retail media
Partner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches New Product & Retail Launches
Support go-to-market strategies for new product launches across retail channels
Develop launch toolkits and activation plans tailored to specific retail partners
Retail Media & Digital Integration
Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms)
Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpoints
Cross-Functional Collaboration
Work closely with Sales to align on account priorities and retailer strategies
Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging
Coordinate with Operations to ensure executional feasibility
Performance Tracking & Insights
Analyze campaign performance and shopper data to generate actionable insights
Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics Qualifications
4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry
Proven track record of executing successful retail programs and product launches
Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness)
Experience with retail media platforms and omnichannel marketing strategies
Highly analytical with the ability to translate data into actionable insights
Excellent project management and cross-functional collaboration skills
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment What We’re Looking For
A builder who thrives in startup environments and enjoys creating structure from scratch
A strategic thinker who can also roll up their sleeves and execute
A consumer-obsessed marketer with a passion for health, wellness, and fitness
A collaborative partner who can influence across internal teams and external stakeholders Interested in hearing more? Easy Apply now by clicking the Apply button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy
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