AVP Community Impact

AVP Community Impact Location Santa Maria, CA : SUMMARY Under the general supervision of SVP Chief Membership Officer, the AVP Community Impact leads the execution of the Credit Union's community engagement strategy by working collaboratively with the SVP Chief Membership Officer and the FAVP Marketing in the development and management of partnerships with organizations, media, and non-profits to advocate and build awareness for CoastHills. Additionally, as part of CoastHills' Community Development Financial Institution (CDFI) designation, the AVP Community Impact is also responsible for the execution of initiatives that align with CDFI requirements and goals. Requirements include but are not limited to, coordinating strategy on financial services to low-income communities and to people who lack access to financing, access training and technical assistance opportunities sponsored by the CDFI fund; and identify funding opportunities through the CDFI program by leveraging data to support grant applications and impact reporting, which ultimately will ensure compliance with CDFI requirements and performance metrics. ESSENTIAL FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The following statements are intended to describe the general nature and level of work being performed by this position. It is not intended to be an exhaustive list of all duties, responsibilities, and skills required of this position. Other duties may be assigned to meet business needs. Provides input and collaborates with the SVP Chief Membership Officer on the budget inputs for Community Engagement and Charitable giving efforts. Builds and maintains relationships with local officials and community organizations such as schools, nonprofits, service clubs, and chambers of commerce, as well as local centers of influence, to build brand awareness for the Credit Union. Represents CoastHills at community events and acts as a brand ambassador. Coordinates all efforts to amplify brand and advertising opportunities at community events, as well as strategically coordinating CoastHills representation as needed. In coordination with Marketing leadership, plans branch and community events to help meet goals and promote brand awareness and visibility. Administers and manages the Credit Union's sponsorship and community engagement software platform. Coordinates with CoastHills employees for volunteer opportunities with local organizations and works in partnership with Human Resources to develop and implement an employee volunteer program. Provides leadership and support for applicable groups such as the CoastHills Community Action Committee, Employee All-In program, and CoastHills Community Foundation efforts. Partners with the SVP Chief Membership Officer and FAVP Marketing to develop and execute Public Relations strategy to effectively gain organic coverage in current and new markets, as well as industry and trade publications. Partners with the SVP Chief Membership Officer and the FAVP Marketing in the development of content, including communication plans, website copy, blog articles, speeches and talking points, presentations, press releases, social media posts, and general copy. Acts as primary contact for media, responsible for crafting and pitching stories to members of the press. Coordinates with key internal and external stakeholders to research, write and manage all grant writing efforts. Supports the development and implementation of financial wellness initiatives, including facilitating online and in-person seminars and presentations. Through vendor partnerships, as applicable, identifies, analyzes, and manages potential grant opportunities in support of the Credit Union's Community Development Financial Institution (CDFI) designation. Collaborates with the SVP Chief Membership Officer and the FAVP Marketing in the development of targeted outreach strategies and campaigns to promote financial inclusion in economically distressed communities with a focus on increasing access to affordable financial products and services. Establishes and manages vendor relationships to build collaborative CDFI-aligned initiatives. Coordinates the submission of CDFI grant proposals, annual reports, impact assessments, and compliance documentation required by the NCUA CDFI Program. Responsible for oversight of CDFI related documents and materials ensuring accessibility for leadership and retention within a centralized location. Analyzes member and market demographic data to identify financial service gaps and recommend new products, and services to better serve low income and underserved populations. Leads internal CDFI awareness and training efforts ensuring staff across departments understand the Credit Union's CDFI mission and effectively supports related initiatives. Serves as primary point of contact for NCUA CURE (Credit Union Resource and Expansion) Office. Collaborate with CoastHills Language Access Coordinator to design and implement financial literacy and education programs focused on supporting CoastHills Language Access Plan. Supports all CoastHills brand and culture efforts, as needed. Supports community, marketing, and employee engagement events, both in-house and off-site. COMPETENCIES Communication Member Service Orientation Quality/Quantity Job Knowledge Judgment Self-Management QUALIFICATIONS The requirements listed below are representative of the knowledge. skill, and/or ability required. Education and Experience Bachelor's degree in journalism, public relations, marketing, communications, or related fields preferred. Minimum of seven years' experience in marketing, public or media relations, or philanthropy preferred. Proven experience working with the press and managing external communications, including grant writing. Highly skilled in public speaking; able to communicate effectively with all levels of the organization and externally with vendors, media, and the public. Develops a significant level of diplomacy and trust. Certifications, Licenses and Registrations CUNA CDFI Certification Training preferred Grant Professional Certification (GPC) is designed to identify individuals with broad knowledge and experience in grantsmanship. Knowledge Expertise in public and media relations. Strong graphic design and superb writing skills. Strong photography and video skills, including editing. Excellent organizational skills. Spanish Fluency preferred. AFFIRMATIVE ACTION/EEO STATEMENT: CoastHills is an Equal Opportunity/Affirmative Action employer. We will consider all qualified applicants for employment without regard to race, color, religion, ancestry, gender, pregnancy, sex, sexual orientation, transitioning status, gender identity, gender expression, national origin, age, genetic information, military and veteran status, marital status, medical condition, mental disability, physical disability, or any other basis protected by local, state, or federal law. For our EEO Policy Statement, please click here . If you'd like more information on your EEO rights under the law, please click here .