Marketing Coordinator

Position Summary The Marketing Coordinator supports and advances the execution of strategic marketing initiatives that promote Stanbridge University’s programs, events, and brand. Reporting to the Director of Marketing and the Marketing Operations Manager, this role manages the coordination of campaigns, vendor relationships, analytics reporting, and quality assurance. Coordinators may also specialize in areas such as content marketing, conversion rate optimization, CRM automation, or analytics, while providing broad support across multiple aspects of the marketing function.

Essential Functions:

• Monitor and analyze campaign data on a weekly, monthly, and quarterly basis to evaluate performance and identify trends.
• Recommend and implement optimizations for digital and non-digital marketing campaigns based on data insights.
• Ensure marketing calendar activities are executed on time and in alignment with strategic objectives.
• Coordinate, negotiate, and maintain communication with advertising vendors to support campaigns.
• Conduct market research, surveys, and student data analysis to inform marketing strategies.
• Develop and deliver presentations of data-driven findings and proposed solutions to the marketing team.
• Partner with other departments to ensure alignment and consistency across marketing initiatives.
• Lead or contribute to specialized projects in areas such as content marketing, conversion rate optimization, CRM automation, or analytics.
• Perform additional duties as assigned by the Director of Marketing and Marketing Operations Manager.

Qualifications:

• Bachelor’s degree from an accredited college or university (preferred in Marketing, Communications, Business, or related field).
• Strong ability to interpret and report on analytics data, with a focus on identifying actionable insights.
• Advanced proficiency in Microsoft Office, particularly Excel for reporting, data summaries, and visualizations.
• Experience with marketing platforms such as Google Ads, Facebook Ads, Mailchimp, survey tools, and social media engagement analysis.
• Strong written and verbal communication skills, with proven ability to present data and recommendations clearly.
• Critical thinking skills with the ability to work independently and support innovative solutions.
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
• Professional demeanor and collaborative approach to team-based projects.
• $21-$25/hr. Compensation is based on education and experience.

Conditions of Employment:

• A job-related assessment may be required during the interview process.
• Must be able to perform each essential duty satisfactorily and be physically present in the office (unless otherwise noted).
• Employment verification will be conducted to validate work experience per accreditation standards.
• Offers of employment are contingent upon the successful completion of a background check.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment:

• Standard office/classroom/lab or clinical setting.
• Duties are typically performed while sitting at a desk or computer workstation.
• May include time spent in skills labs or bedside environments as required by the program.
• Regular collaboration with team members, other university departments, and external vendors.
• Subject to frequent interruptions, noise from talking or office equipment, and demanding timelines.

Physical Demands:

• Regularly sits for extended periods.
• Physical ability to perform program- or department-related duties.
• Proficient in using electronic keyboards and office equipment.
• Effective verbal communication via phone and in person.
• Ability to read fine print, operate computers, and understand voices clearly.
• Able to lift, carry, and/or move objects weighing 10–25 pounds as needed.

Employee Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Exciting university events
• Seasonal motivational health and wellness challenges
• Work/Life Balance initiatives
• Onsite wellness program / Staff Chiropractor
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)

Institutional Values:

• Diversity and Inclusion: Stanbridge University’s motto, “Strength through Diversity,” reflects our deep commitment to honoring the diverse backgrounds of our students, faculty, staff, and surrounding communities. We strive to build an inclusive learning environment and uphold anti-discrimination practices in all aspects of university life.
• Innovation and Technology: We embrace cutting-edge technology to enhance student learning through interactive, hands-on experiences, including virtual reality and simulation labs—ensuring students are prepared for the demands of modern healthcare practice.
• Community Engagement: Through initiatives such as Stanbridge outREACH, students are empowered to give back to local and global communities, cultivating compassion, civic responsibility, and social awareness.

Equal Opportunity Employer:
Stanbridge University is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other protected status. All qualified applicants are encouraged to apply.