Marketing Coordinator - Corporate Office, Goleta, CA
Position Summary
Job Overview/Purpose
The Marketing Coordinator reports to the Marketing Director. This position supports the marketing department across a broad range of responsibilities, including multifamily and commercial property marketing, renovations, and events. Day-to-day responsibilities include property website and Internet Listing Service (ILS) management, vendor coordination, marketing collateral production, and onsite team support. The role also supports promotional initiatives and ensures marketing strategies are executed consistently across the portfolio. The ideal candidate is a strong communicator who thrives in a fast environment and can manage multiple dynamic tasks and deadlines with adaptability and attention to detail.
Job Requirements/Essential Duties
- Support the marketing director in daily operations and project management.
- Design and produce all marketing and property collateral using Adobe Suite (InDesign, Photoshop, Illustrator) and other design tools as needed.
- Coordinate daily administrative duties, including the monthly property calendars + newsletters.
- Liaison with third-party vendors such as digital agencies, photographers, videographers, and signage vendors.
- Assist quarterly reporting efforts by pulling and consolidating data across marketing platforms.
- Monitor and respond to resident reviews across all platforms (Google, Yelp, etc.), upholding brand voice standards and escalating concerns to property management as appropriate.
- Oversee collection of digital audit checklists across the portfolio, resolving inconsistencies in listings, websites, and property information to protect data integrity.
- Support all aspects of two annual CPMD events (spring and fall), including logistics coordination, budget management, and attendance.
- Manage the department's Matterport account and when needed create virtual tours across the portfolio. Ensure all tours are properly labeled and integrated into relevant listing and marketing platforms.
- Assist in drafting and digitally distributing internal communications and external press releases, with Director approval to ensure consistent messaging.
- Minimal travel is required between the corporate office, residential communities, and commercial communities throughout Ventura and Santa Barbara counties.
- Other duties as assigned
Knowledge Skill & Abilities/Prerequisites
- A bachelor’s degree in business administration, marketing, or communications.
- Advanced skills in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator or other design programs; heavy reliance on content creation
- Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense.
- Strong understanding of design fundamentals in relation to branding.
- Advanced-level knowledge of Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
- Advanced written and oral communication skills.
- Positive attitude with proven ability to work independently as well as in a team setting.
- Must have reliable transportation and a valid driver’s license.
- Ability to work independently and prioritize effectively in a challenging environment.
- Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense.
- Ability to evaluate opportunities to streamline workflows using AI, including identifying repetitive tasks suitable for automation.
- Ability to use AI to draft announcements, communication templates, while maintaining accuracy and professional tone.
- Ability to critically review and verify AI-generated content for accuracy, confidentiality, compliance, and alignment with the Towbes Group standard.
- Ability to work in a manner consistent with having a high level of integrity, honesty, courage, and loyalty.
- Strong problem-solving skills.
- Provide high-quality customer service to both internal and external customers.
- Ability to put people first in all aspects of your position.
- Work with the intent of the betterment of our community.
- Ability to effectively comprehend and interpret policies and procedures in the work environment.
- Ability to collaborate effectively as a team member.
- Ability to exercise good judgment in making decisions
- Ability to work under pressure and complete tasks within prescribed time frames.
- Ability to disseminate information and guidelines clearly to others and check for understanding.
- Excellent interpersonal skills to communicate effectively with a wide range of employees and customers.
- Strong written and verbal communication skills.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations. Ability to create and/or write reports, business correspondence, and/or procedural manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Mathematical Skills and Reasoning Ability
Ability to calculate figures and perform basic math functions. Ability to interpret various instructions furnished in written, oral, or schedule form.
Physical Demands and Work Environment
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, repetitive wrist movements, talk, hear, walk, and sit. The employee is occasionally required to stoop, kneel, or crouch. The employee may be required to stand for extended periods. The employee may occasionally lift, push, pull, carry and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
The work environment characteristics described above represent the work environment an employee may encounter while performing the essential functions of this job. The physical requirements outlined represent those necessary to carry out these duties. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the position.
What Towbes Offers
- Competitive wages! This a full-time, non-exempt hourly pay range: $31.25 - $47.12
- A rewarding work environment
- Health Insurance: medical, dental, vision, life, and long-term disability
- 401k and liberal company match
- Paid vacation/sick time programs
- Local Coastal Housing Partnership benefits
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