Director, Marketing and Communications

Description

The Director, Marketing, Direct Care Delivery Service will report to the Principal & EVP, Medical Management and will coordinate with the VP of Marketing and Sales for VBC Enablement and that marketing team. The role will be responsible for improving the direct-to-consumer sales and engagement. This person should be a detail-oriented, energetic, creative, solution-oriented, and able to deliver out of the box thinking and to implement and operationalize strategies and tactics.

Position Description:

• Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs, initially focused on CHS Enhanced Care Management (ECM), California Integrated Care Management (CICM) and Care at Home Solutions.
• Identify, develop, and execute marketing strategy for each of the Direct to Consumer solutions, including grass roots marketing and engagement; alignment with applicable social services, churches hospitals, physicians, IPAs and other organizations/venues to generate referrals; engagement with appropriate community events such as health fairs; and related activities that drive referrals that lead to successful enrollments.
• Manage all marketing and communications efforts for COPE Health Solutions’ Direct to Consumer services, articulating the solutions and our brand both verbally and visually.

• Expand social media presence and viewer engagement by designing social media marketing campaign strategies that target Direct to Consumer solutions.

• Evaluate the financial aspects of marketing and sales priorities and best ROI (e.g., budgets, expenditures, ROI) to make educated decisions and ensure funds are used most effectively to generate maximum revenue ROI.
• As the business scales and budget allows direct the hiring, training or performance evaluations of marketing team members and oversee their daily activities.

• Be the Brand Ambassador and train and support all Direct to Consumer solutions employees to be Brand Ambassadors; proactively extending company and Direct to Consumer solutions exposure and awareness.
• Develop strategies to drive traffic to website content and convert to enrollments.
• Manage relationships with agency partners, corporate sponsorships, and vendors.

• Deliver consistent brand experiences for audiences engaging with COPE Health Solutions’ Direct to Consumer solutions, this includes empowering internal team members to leverage and optimize brand in their daily work.
• Analyze market trends to forecast and strategically plan the sales and profitability of organizational services.

Qualifications:

• Bachelor’s degree in communications, Business Administration, or related field; master’s degree preferred.
• 8+ years marketing and communications experience at health care company, preferably with specific experience recruiting and enrolling patients / members into programs similar to our Direct to Consumer solutions listed above
• Experience strategizing, planning, and implementing integrated marketing communications programsfor Direct to Consumer
• Solid understanding of marketing and sales principles and concepts to effectively manage marketing projects.
• Effective communication and editing skills.
• In-depth knowledge and understanding of social media platforms.
• Working knowledge of principles of SEO including keyword research
• Strong customer drive and dedication to quality and success
• Able to work collaboratively and effectively while managing multiple projects on various timelines in an extremely demanding environment.
• Flexible work hours, able to travel and able to work in the evenings and at weekends.
• Experience in working with CRMs such as Salesforce.
• Experience in working with mailing communications systems such as Mailchimp, Pardot or Hubspot
• Bilingual -Spanish speaking is a requirement

Benefits:

As a firm enthusiastic about health care, we are deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities, and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.

What We Do:

COPE Health Solutions is a national tech-enabled services firm powering success in risk arrangements and the development of the future workforce for payers and providers.

Our team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers, de-risking the roadmap to advanced value-based payment.

We provide our clients with the tools, services, and advice they need to thrive in the current complex and uncertain pluralistic payment environment and achieve visionary, organizationally relevant results.

Our firm has expertise in all aspects of population health, strategy, delivery system development, payment systems reform, workforce development and population health management support services, including peerless analytics and performance improvement.

We are driven by our passion to help transform health care delivery, align financial incentives to support population health management and build the workforce needed as health care moves to value-based care.

Our multidisciplinary team of health care experts provides our clients with the experience, capabilities, and tools needed to plan for, design, implement and support both the development and execution of strategy and developing solutions to some of the industry’s most complex problems. We partner with our clients through aligned mission and financial incentives to pursue performance excellence in a challenging and rapidly evolving health care environment.

To Apply:

To apply for this position or for more information about COPE Health Solutions, visit us at https://copehealthsolutions.com/careers/open-positions/.\