Social Media Manager - The DG Company

About Turf Distributors
We move fast, think big, and stay grounded in our “one team” mindset: every voice matters, every win is shared, and every challenge is a chance to learn. Fueled by sheer entrepreneurial determination, we’ve become the largest and fastest-growing independently owned artificial grass brand for residential and commercial applications in the U.S. We provide premium products—and real opportunities—to national chains and local installers alike. And it’s our people who powered every step of our journey.

Why You’ll Thrive Here

• Startup Energy + Market Leadership: Agility of a scrappy team with the stability of a national brand
• Feedback-Driven Growth: We listen, learn, and iterate—every idea and insight moves us forward
• All-In Collaborative Culture: Cross-functional teams tackle projects side by side
• Celebrate Every Step: From quick wins to major milestones, we pause to recognize progress

What We Do

• Coast-to-Coast Distribution: Strategically located DCs plus fulfillment partners keep our products moving—fast and reliably

• Empower Diverse Partners: Support national chains and small installers with expert guidance and an industry-leading warranty

• Lead Through Innovation: Invest in turf and product R&D and supply-chain tech so our partners—and your career—stay ahead of the curve

Join Us
If you thrive on teamwork, curiosity, and making real impact, Turf Distributors is the place for you. Let’s build something exceptional every day—together.

Job Summary
The Social Media Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth across a multi-brand organization. This role blends strategic planning with hands-on execution, overseeing content, campaigns, digital platforms, social media, PR, and events. The Social Media Manager partners closely with leadership, sales, operations, and creative teams to ensure marketing initiatives align with business objectives while delivering measurable results.

Key Responsibilities
Organic Social Media & YouTube Management

• Content Strategy & Brand Voice: Lead the ideation and development of compelling content strategies tailored for each business segment. With support from our brand manager help define our authentic voice, tone, and messaging, ensuring consistency across all platforms. Research market trends, competitor activities, and audience behavior (leveraging AI insights) to guide content and formats.
• Content Production: Own the entire content lifecycle from concept to delivery. This includes filming, acting/on-camera hosting, and editing high-quality Reels, Shorts, YouTube videos, and episodic content (e.g., “TurfLife”, B2B short-form videos). Responsibilities include scripting, shooting, lighting, audio capture, editing, captioning, and executing graphic design for all social posts.
• Publishing & Calendar Management: Develop and manage a comprehensive monthly release calendar, coordinating optimal posting times for maximum engagement across various time zones. Publish content manually or schedule efficiently using tools like Meta Business Suite.
• Copywriting: Craft compelling, platform-optimized copywriting that represents our brand voice, drives engagement, and includes effective use of hashtags and AI support.

Social Media Campaign Management

• Collaborate closely with the Marketing Team, Sales, Operations, and Leadership to conceptualize and execute integrated social media campaigns.
• Actively seek out and secure customer testimonials, transforming positive experiences into powerful social proof.
• Develop pre and post-launch sequences for campaigns, ensuring alignment with all marketing strategies.

Community Management

• Respond promptly and thoughtfully to comments and direct messages with engaging messaging to earn or grow the customer.
• Proactively engage with other industry accounts to build meaningful B2B relationships and expand our network.
• Monitor brand mentions and user-generated content (UGC), identifying opportunities to reshare and amplify our community's voice.

Performance Analysis & Monitoring

• Track and analyze key performance indicators (KPIs) including post reach, engagement, shares, saves, follower growth, click-through rates, new customers, and sales.
• Identify which content effectively drives leads, sample requests, and interactions from potential customers.
• Prepare and present insightful monthly engagement performance reports to leadership, offering actionable recommendations.

Organic Lead Generation

• Implement daily outbound social media activities, including personalized DMs and strategic comments tailored to specific customer segments (businesses and decision-makers) to meet lead generation metrics.
• Capture customer information to effectively add potential customers to our sales funnel.
• Work closely with the sales team, ensuring leads are actioned promptly. If a potential customer has not engaged with a sales representative within 24 hours via HubSpot, follow up with the customer to ensure connection and offer alternative contact methods. If the sales representative has not reached out, please update management.

Project Management

• Utilize Monday.com to build and manage custom boards for campaigns, content calendars, and cross-functional marketing initiatives.
• Break down complex campaigns (like "U.S. Manufacturing" or "Stronger Together") into actionable subtasks with clear deadlines and owners.
• Strategically link projects with broader company priorities
• Propose clear metrics, expectations, and deadlines for all projects, conducting follow-up meetings and holding teams accountable.
• Develop comprehensive dashboards and filtered views to provide leadership with at-a-glance status updates on key initiatives.

On-Camera Hosting & Video Production

• Write and produce engaging, episode-level scripts for signature video series (e.g., "TurfLife," social media Reels).
• Conduct interviews with internal team members and external industry leaders/exclusive customers to showcase partnerships and expertise.
• Plan shot lists, block scenes, and guide post-production to ensure high-quality video content.
• Ensure all on-camera content maintains companies' authentic and humble brand voice.

Public Relations

• Strategically shape and share the company’s story with both B2B and B2C audiences, driving brand credibility, trust, and long-term value.
• B2B-Focused PR: Develop and nurture strong media relationships with key turf, landscape, hardscape, construction, and green industry publications. Draft and distribute impactful press releases for company milestones (e.g., new distribution centers, strategic partnerships, executive hires, product innovation). Collaborate cross-functionally to generate compelling PR campaigns highlighting operational excellence, supply chain strength, and educational initiatives.
• B2C-Focused PR: Showcase high-visibility installations (sports fields, schools, community projects) in local media to boost brand awareness and consumer trust. Leverage Google My Business and Yelp announcements to amplify local press coverage.

Event Marketing

• Capture dynamic content at exclusive partner events (e.g., Ewing DC 2025).
• Assist in filming at educational events where companies is a lead educator (e.g., installation clinics).
• Develop content plans and extract valuable content from tradeshows.
• Collaborate closely with the Sales Department to roll out event marketing initiatives.

Influencer & Ambassador Marketing

• Identify and cultivate relationships with credible figures in the industry for organic content partnerships.
• Play a key role in building our contractor certification program, allowing contractors to officially affiliate with our brand.
• Expand our B2B2C storytelling by partnering with micro-influencers who genuinely trust and use companies' products or services.
• Manage influencer relationships, ensuring content feels authentic, valuable, and on-brand, while creatively driving customer engagement.

Brand Enablement

• Collaborate with sales and ops teams to ensure a cohesive brand experience from online interactions to in-person engagements.

Qualifications

• Bachelor’s degree in marketing, Graphic Design, or a related field, with a strong emphasis on creative engineering.
• A robust portfolio that showcases a blend of graphic design excellence and successful digital campaign engineering.
• Proven experience in a Social Media Manager or similar role, preferably within a multi-brand or B2B environment.
• Strong understanding of digital marketing, social media, content strategy, and campaign management.
• Experience managing budgets, vendors, and cross-functional projects.
• Data-driven mindset with experience analyzing KPIs and performance metrics.
• Excellent communication, organizational, and leadership skills.
• Comfortable balancing strategic planning with hands-on execution

Compensation

• $71,000 annual salary
• Cell Phone Allowance

Benefits

• Medical
• Dental
• Vision
• 401K
• PTO
• Paid Holidays