Social Media Community Manager

Social Media & Community Manager

Location: San Diego, CA (Hybrid / Remote-friendly)
Type: Full-time (open to exceptional part-time or contract candidates)

About California Bathrooms, Inc.

California Bathrooms is a new kind of bathroom remodeling company—one that believes home improvement should be beautiful, responsible, and deeply human .

We’re setting out to change an industry that’s felt transactional and outdated for too long by building a brand people genuinely connect with. Our approach is design-led, approachable, and grounded in purpose. We care about exceptional craftsmanship, thoughtful sustainability, and the real people who live in the spaces we create.

We’re not just remodeling bathrooms—we’re building a community around better living.

The Role

We’re looking for a Social Media & Community Manager to help bring our brand to life and build meaningful relationships with our audience.

This role sits at the intersection of storytelling, culture, and connection . You’ll be the voice of California Bathrooms across social platforms and the steward of our growing community—turning attention into trust, and trust into advocacy.

You’ll have real creative freedom and a front-row seat to shaping a brand from the ground up.

What You’ll Do

Community & Engagement

• Act as the daily voice of California Bathrooms across Instagram, TikTok, YouTube Shorts, and emerging platforms

• Respond to comments, DMs, and mentions with authenticity, warmth, and personality

• Foster relationships with homeowners, creators, designers, sustainability-minded brands, and local partners

• Help turn customers and followers into brand advocates through genuine engagement

Content Strategy & Execution

• Collaborate with leadership and creative partners to define and evolve our social voice

• Plan, create, and publish content that feels human, fun, and intentional —not corporate

• Share project transformations, behind-the-scenes moments, team culture, and values-driven initiatives

• Spot trends early and adapt them in a way that feels on-brand

Brand & Values Storytelling

• Translate our values—craftsmanship, sustainability, community, and impact—into compelling content

• Help bring future initiatives (giving back, environmental efforts, partnerships) to life through social

• Maintain a consistent tone that feels modern, premium, and approachable

Growth & Insight

• Track engagement, sentiment, and community feedback (not just follower counts)

• Share insights with the broader team to inform marketing, partnerships, and brand decisions

• Continuously test, learn, and refine what resonates

What We’re Looking For

• 2+ years of experience managing social media and/or online communities for a brand

• Strong instincts for tone, storytelling, and cultural relevance

• Comfortable creating content quickly and iterating

• Genuine interest in design, home, sustainability, and purpose-driven brands

• Excellent written communication with a natural, conversational voice

• Bonus: experience in lifestyle, DTC, hospitality, design, or mission-driven companies

You’re Likely a Great Fit If You…

• Care about how brands show up in the world

• Believe social media should build relationships, not just impressions

• Enjoy being early, scrappy, and hands-on

• Want to help shape something meaningful—not just manage a channel

Why California Bathrooms

• Opportunity to help define a category-changing brand from the ground up

• Real creative ownership and trust

• Values-led leadership with a long-term vision

• Competitive compensation with room to grow as we scale