Senior PPC Manager

Senior PPC Manager

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

We are seeking a performance-driven Senior PPC Manager with proven experience in high-intent lead generation environments. You will own end-to-end PPC performance and the technical pipelines that drive accurate attribution, intake performance, and case acquisition outcomes. You will build, optimize, troubleshoot, and scale complex paid acquisition systems in a fast-moving, high-ownership environment.

 Why This Role Is Unique

You will be a key player in a high-growth, high-ownership environment where ideas move fast and wins are measured in actual cases, not vanity metrics. You won't be handed pre-built campaigns; instead, you'll be trusted to build, optimize, and evolve them with the support of a fast-moving team.

Accountable for
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• Building, managing, and optimizing Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns
• Improving lead quality, CPL, ROAS, and cost-per-case with continuous testing and optimization
• Structuring and executing testing roadmaps across copy, bidding, audiences, and landing pages
• Managing Google Local Service Ads performance, service areas, reviews, and dispute resolutions
• Maintaining and optimizing Google Business Profiles for accuracy and compliance
• Ensuring flawless lead flow between key systems and technology
• Troubleshooting malfunctions across Zapier, CallRail, chatbots, IVR routing, and CRM integrations
• Verifying accurate attribution, preventing duplicates, and maintaining data integrity in Salesforce
• Conducting weekly call audits to evaluate intake agent performance and case retention quality
• Testing call routing paths weekly to ensure correct queues, escalations, and language routing
• Analyzing funnel performance from call connected → qualified → contract sent → retained
• Delivering weekly reporting: leads, spend, CPL, projections, and down-funnel insights
• Presenting strategic recommendations, competitive analysis, and performance improvements
• Training new employees on marketing systems, routing logic, intake workflows, and attribution
• Ensuring compliance, Google Ads policies, branding standards, and security protocols
• Documenting major system changes and maintaining updated SOPs

Qualifications
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• 9+ years of hands-on PPC experience in a high-budget, ROI-driven environment
• Proven ability to improve CPL, ROAS, cost-per-case, and lead quality
• Expert-level mastery of Google Ads, PMax, YouTube, Microsoft Ads, smart bidding, and audience strategies
• Experience connecting PPC performance with Salesforce or a comparable CRM
• Strong proficiency with CallRail, Zapier, chatbot systems, landing page testing tools, and dynamic tracking setups
• Deep analytical skills with GA4, performance dashboards, and diagnosing technical issues
• Demonstrated ability to build and own full-funnel acquisition systems, not just campaigns
• Personal Injury or call-based lead generation experience
• Familiarity with Intaker, Unbounce, VWO, Segment, or IVR routing systems
• Experience working with intake or call center operations

Compensation

• $160,000+ depending on experience

  Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet InsuranceÂ

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.
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Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento, Riverside, Torrance

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