Digital Communications Manager

Men are dying too young – and it doesn’t have to be that way.

Around the world, men are facing a health crisis: prostate cancer, testicular cancer, poor mental health and suicide. At Movember, we’re on a mission to change the face of men’s health, making it easier for men to talk, to act, and to live longer, healthier lives.

Every project, every campaign, every idea adds up to real change. You’ll be part of a mustache-powered crew who believe making an impact and having fun should go hand in hand. Your mission is calling.

DO GOOD - Work for Movember.

Your Mo-Mission ( s hould y ou c hoose to a ccept i t):

This role is accountable for executing Movember's global communications strategy across digital channels, especially social media. The role will also support various globally focused social media channels.

Strategy & Planning
• Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global LinkedIn) and supports other global channels (YouTube, TikTok, etc.)
• Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally
• Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention
• Key objectives include maximizing audience engagement, building online communities, and acquiring and retaining new/existing audiences
• Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually.
• Strong understanding of the relationship between paid and organic social media initiatives and aligns with local income teams for integrated social channel planning, and strategies for boosting organic social media content.
• Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement
• Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy
• Responsible for measuring the success of communications. Ability to evaluate digital communications and socialise learnings to the wider team, with a focus on key stakeholders.
• Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth.

Content (Story planning/knowledge translation/messaging and Execution)
• Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management
• Manage the delivery of communications including creating, scheduling and publishing in social media
• Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging
• Work closely alongside the Marketing & Communications team to guide content creation and delivery, executed by other departments.
• Identify content opportunities based on community activity as well as advocacy and impact stories from around the organization.

Community Engagement and Management
• Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams
• Develop and oversee community management frameworks and operational plans building better relationships with audiences
• Monitor CA and US pages, and global LinkedIn page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement
• Meet KPI’s such as response time and brand tone of voice

Crisis & Reputational Risk Management
• Work withing the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels.
• Includes identifying potential risks via digital channels and implementing response plans.
• Analysis of current Crisis Response plan, and development of Local Market specific plan.

No Mu stache R equired - but th e following are :

• Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs
• Digital communications experience that includes working across all organic social media channels
• Ability to create effective digital content, including social media tiles and copy
• A deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, and platform changes
• Experience using Google Analytics, Sprout Social or equivalent social monitoring tool
• Experienced in brief writing for social creative output
• Experience in project management tools, such as Asana.
• Creative, energetic, and innovative approach to identifying solutions
• Proven ability to cultivate strong relationships and be a collaborative team-player
• Comfortable working in a matrix style system and with an organisation with several KPIs
• Experience and time working in the Social Impact space
• Ability to work irregular work hours from time to time, including occasional on-call status for social monitoring and reactive activity.

GOOD CAUSE:

Working for Movember, you’ll help turn ideas (and moustaches) into millions for men’s health. Every bit we raise changes the face of men’s health by funding research, improving treatments, and supporting programs that help save lives

We’re even shaping government policies on men’s health worldwide. By meeting directly with lawmakers, and helping them understand how more investment on men’s health benefits not just men, but all the communities they serve.

GOOD VIBES:

We love weekends. That’s why our Fridays finish early for nine months of the year. But we also love our office vibe. Because here, it always feels like something big is about to happen. Be it an office-wide surprise birthday party (with cake!) or an open invite for all to hit the pub.

Come the hairy season, the energy cranks up. We’re talking celebrity visits. Live stunts on-site for TV and radio. And when we hit a fundraising milestone, the office gong might even go off. But, for those who prefer calm, no probs: hybrid working means you work where you feel best.

GOOD CREW:

Spoiler alert: we’re a no-ego, all-impact crew. That means everyone gets a say, from new starters to those leading the charge. Collaboration over hierarchies, curiosity over rigid process. And it’s true across all our offices worldwide. We work as one, sharing expertise and celebrating wins. All in the name of making the biggest impact across the globe. United, we Mo.

We offer:

• Health insurance, vision, dental benefits and 401k
• Free Headspace subscription and Employee Assistance Program
• 20 vacation days per year
• Relaxed dress code
• Fun and collaborative culture
• Free breakfast & coffee bar

Boy, do we know the feeling of being judged. (Over how we look, and other things that shouldn’t matter.) Being different is how we started. And it’s also helped us raise $1 billion for men’s health. So, we know the power of diverse experiences, skills and perspectives.

Movember is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value the experiences, skills and perspectives of all individuals and actively encourage applications from people with diverse backgrounds. We make recruitment decisions based on applicants’ skills, experience, and knowledge, ensuring all applicants are treated fairly. Reasonable accommodations are also available on request for differently abled candidates taking part in all aspects of the selection process.

Do you want to DO GOOD?
If so, we’d love to hear from you.