Senior Manager, Integrated Marketing

Hybrid 3 days/week in Oakland, CA

The organization seeks a Senior Manager, Integrated Marketing to lead the development and launch of a new subscription product through its first fully integrated marketing campaign. The role will establish integrated workflows, align Brand, Creative, Media, Product Marketing, and Growth, and drive full-funnel execution across channels. The manager will orchestrate cross-functional delivery, manage agencies, and define metrics to ensure an on-time, cohesive launch and a repeatable campaign framework. The engagement will emphasize structured planning, risk mitigation, and data-informed optimization.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $85.00 to $95.00/hr. w2

• Lead end-to-end execution of the integrated launch campaign from planning through go-live with alignment across marketing touchpoints.
• Stand up and operationalize an integrated marketing motion with clear inputs, timelines, dependencies, and deliverables.
• Drive cross-functional alignment and accountability across Brand Strategy, Creative, Media, Product Marketing, and Growth.
• Translate positioning with Creative and Brand Strategy into cohesive, consumer-facing campaign experiences.
• Apply a full-funnel lens to design and sequence channels across TV, OTT, digital, social, and in-product surfaces.
• Manage creative agency partners to meet deadlines and orchestrate creative across touchpoints.
• Partner with Program Management and Production on timelines, dependencies, and executional planning.
• Identify risks, gaps, and tradeoffs and drive resolution to maintain a fast-paced timeline.
• Collaborate with Analytics and Research to define success metrics, monitor performance, and capture real-time learnings for optimization.
• Establish a repeatable campaign framework for future integrated launches.
• Provide leadership and direction to integrated marketing contributors to ensure high-quality output under tight timelines.

• 8+ years in integrated marketing, brand strategy, or creative strategy with hands-on campaign leadership.
• Proven experience leading 0 to 1 integrated campaigns or major product launches in fast-paced or ambiguous environments.
• Demonstrated cross-functional leadership with influence without formal authority.
• Deep understanding of full-funnel marketing and channel orchestration across brand and performance channels.
• Systems-thinking capability with process design to bring structure and scalability.
• Ability to use data and insights to guide decisions and optimize performance.
• Experience partnering closely with creative teams or agencies to deliver cohesive work.
• Comfort operating at both strategic and executional levels within condensed timelines.

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( [email protected] , 781-808-2924) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group’s use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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