Website / E-Commerce Specialist (Shopify and Amazon)

About the Job:

• Hours: 20-40 hours weekly.

Location: Remote or Onsite (Walnut, CA) - California residents only.

About Us:

Kerae Medical is a growing healthcare company dedicated to providing high-quality durable medical equipment (DME) that enhances comfort, mobility, and overall quality of life.

Position Overview:

We are seeking an experienced Website & E-Commerce Specialist with strong expertise in Shopify , Amazon, digital marketing, website development, and online sales strategy. The ideal candidate will manage, optimize, and scale our online presence - primarily through our Shopify website - while also supporting additional platforms such as Amazon, Walmart, and eBay. A background in medical supplies or healthcare product sales is a plus. This role centers on building a high-performing website experience, improving user flow, and driving online conversions across all digital touchpoints.

Key Responsibilities:

• Develop, manage, and optimize our Shopify website , including navigation, UI/UX updates, product pages, and apps.
• Build landing pages and implement CRO (conversion rate optimization) strategies to increase online sales.
• Manage and optimize product listings across Shopify and other e-commerce platforms (Amazon, Walmart, eBay).
• Create, upload, and refine product descriptions, images, and pricing to maximize visibility and conversions.
• Generate qualified leads through digital channels, SEO, and online advertising.
• Respond to customer inquiries and support online order workflows.
• Track, analyze, and report performance metrics for website traffic, advertising campaigns, and sales funnels.
• Collaborate with internal teams to ensure compliance with DME regulations and brand guidelines.
• Design or oversee the creation of website graphics, 3D product visuals, banners, and ads .
• Manage and optimize Google Ads, Meta Ads, and SEO for continuous improvement of online visibility.
• Develop and execute SEO strategies to increase organic traffic, rankings, and conversions.
• Conduct keyword research, technical SEO audits, and on-page/off-page optimization.
• Plan, create, and optimize content (blogs, landing pages, web copy) for search and users.
• Manage and analyze website performance using tools like Google Analytics, Search Console, Ahrefs/SEMrush.
• Collaborate with design, product, and clinical teams to ensure accurate and compliant messaging.
• Support paid campaigns (Google Ads, social ads) and optimize landing pages for performance.
• Track KPIs, prepare reports, and provide actionable insights for continuous improvement.
• Stay current with SEO trends, algorithm updates, and healthcare digital marketing best practices.

Qualifications:

• Proven experience in Shopify development , e-commerce management, or online marketing (DME/healthcare preferred).
• Strong proficiency with Shopify , SEO, Google Ads, Meta Ads, Amazon Seller tools, and other marketing platforms.
• Expertise in website development , including optimizing user experience and page performance.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Self-motivated, proactive, and results-driven.
• Familiarity with HIPAA and healthcare marketing guidelines (preferred but not required).
• Must be available for alternating weekly in-person and virtual meetings.

Compensation:

• Competitive base pay.
• Flexible work hours.