Senior project manager

Senior AI Innovation Manager

Role Summary

The AI Innovation Manager at VF Corporation reports to the Sr Director of Transformation and AI Strategy – they are a hybrid strategist, builder, and creative technologist responsible for identifying, prototyping, and scaling AI-driven solutions across brands, functions, and global teams. This role sits at the intersection of technology, design, and business transformation, translating emerging AI capabilities into real business impact across marketing, creative, design, merchandising, and operations.

Key Responsibilities

• Monitor emerging AI tools, platforms, and partners relevant to apparel and adjacent industries

• Identify, evaluate, experiment and pilot new use cases with focus on marketing, creative, and design to support VF brands

• Determine high-value AI use cases and develop scaling strategies

• Assist in developing AI-powered workflows, templates, and approaches for scaling use cases supporting design, content creation, marketing, operational processes, etc.

• Create reusable templates, prompts, and toolkits tailored to VF use cases

• Implement scaled use cases and drive change management with brand partners

• Partner cross-functionally to embed workflows into day-to-day operations

• Develop libraries of AI-generated assets (creative, product, marketing)

• Build relationships with vendors and partners to accelerate AI innovation

• Onboard new technologies and tools

• Assist with the Design and deliver workshops and training on AI tools and workflows; create documentation and playbooks for ongoing use

• Creative & Design Support

• Support creative teams with AI-enabled design, concepting, and asset generation

• Ensure outputs align with VF brand identities and quality expectations

Key Skills

• Hands-on builder with experimental mindset

• Strong blend of creative and technical skills

• Rapid prototyping and iteration ability

• Ability to standardize and scale solutions

• Strong communication and training capability

• Ability to lead and oversee small technical teams

Qualifications & Experience

• Bachelor’s degree in design, Technical Design, Computer Science, Engineering, or related field, Masters is a plus

• 5+ years of experience in Innovation, design, or creative

• Experience with generative AI, design AI tools, and workflow automation platforms

• Capability in technical design and AI-assisted workflows

• Experience building simple-to-moderate workflows and prototypes

• Ability to translate concepts into scalable solutions

Hiring Range :

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.