Demand Generation Manager - Remote

Why Join Us?

We offer a dynamic, fast-paced, and energetic environment where you can thrive and grow. Enjoy a positive company culture, excellent benefits, and a healthy work-life balance.

Demand Generation Manager (Remote)

We are seeking a talented and driven Demand Generation Manager to lead our efforts in attracting, engaging, and converting target audiences through innovative, data-driven strategies. This hands-on role requires expertise in SEO, paid advertising, marketing analytics, email campaign development, and full-funnel forecasting. If you're a self-starter with a strong work ethic and a track record of getting things done, we'd love to hear from you!

This is a remote position; however, you must be available to work 8 AM - 5 PM Pacific or Central time zones.

Note: This is a hands-on role requiring direct execution. If you've only managed teams without direct execution in the past 2+ years, this role may not be the right fit.

Key Responsibilities

SEO Strategy: Develop and implement strategies to improve organic search rankings, drive traffic, and generate high-quality leads.
Paid Advertising: Manage and optimize Google Ads campaigns, including targeting, ad copy, and landing page performance, to maximize ROI.
Google Tag Manager: Oversee accurate tracking and analytics setup, including the implementation and optimization of Google Tag Manager.
Analytics & Reporting: Build dashboards to track key marketing metrics and provide actionable insights for campaign optimization.
Full-Funnel Forecasting: Create models to predict lead generation, pipeline contributions, and conversion metrics.
HubSpot Administration: Manage workflows, lead scoring, automation, email campaigns, and maintain database hygiene as the HubSpot admin.
Email Campaigns: Design, execute, and optimize email templates, nurture sequences, and segmentation strategies.
Cross-Team Collaboration: Partner with sales, product, and other marketing teams to ensure alignment on goals, messaging, and metrics.
A/B Testing: Conduct experiments across channels to drive continuous improvement.
Budget Management: Oversee the demand generation budget, ensuring effective resource allocation across campaigns.
Industry Trends: Stay current with developments in digital marketing, technology, and industry trends.
Perform other duties as needed to support marketing initiatives.

What We're Looking For

Bachelor's degree in Marketing, Business, or a related field (preferred).
7+ years of experience in demand generation or digital marketing roles. A portfolio of your work is required.
Proven success in driving results through multi-channel marketing campaigns.
Strong communication skills, including oral, written, and presentation abilities.
Analytical skills and hands-on experience with HubSpot.
Exceptional attention to detail and project management skills.
A creative mindset with the ability to craft innovative strategies.
Self-motivated, resourceful, and highly organized, with a performance-driven approach.
Willingness to learn and adapt to new tools and technologies.

Preferred Skills

Experience in the legal or SaaS industries (agency experience is a plus).
Familiarity with multi-touch attribution models.
Certifications in Google Ads, Google Analytics, or HubSpot.

About the Company

We are a leading provider of legal support services, offering innovative and efficient solutions for legal professionals nationwide. Our offerings include eFiling, court services, service of process, and records retrieval, all designed to improve efficiency and reduce costs.

With a dedicated team of experts, we empower our clients through a user-friendly SaaS platform that enables seamless document submission, tracking, and management. Our core values—accountability, excellence, integrity, service, and teamwork—drive us to exceed expectations and advance the legal industry.
Employment Type: Full-Time
Salary: $ 80,000.00 90,000.00 Per Year