Sales Manager

About the Company

At BYD, we build the technologies powering a smarter, cleaner future

.Founded in 1994 as a battery pioneer, BYD has grown into one of the world’s most influential technology companies, shaping the future of mobility, energy, and transportation

.From breakthrough battery technology to world-leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the world

.Today, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regions

.Now we are bringing that momentum to Canada

.Join BYD Canada and help build the future of electric mobility

.
About the Ro

le
The Regional Sales Manager serves as the primary liaison between BYD Canada and its dealer network within an assigned territory. This role is responsible for driving dealer performance, sales growth, customer satisfaction, and operational excellence while ensuring consistent execution of BYD’s sales strategy and brand standards. The successful candidate will combine strategic thinking with hands-on execution, supporting dealer development and market expansion as BYD continues to grow its Passenger Vehicle business across Cana

da.
Responsibili

ties
Dealer Network Develo

• pmentDevelop, coach, and support dealership partners to achieve sales, profitability, customer satisfaction, and operational performance object
• ives.Establish annual and quarterly sales targets and key performance indicators (KPIs) in alignment with BYD Canada's business object
• ives.Conduct regular dealer performance reviews and implement action plans to drive continuous improve
• ment.Identify opportunities to strengthen dealer capabilities, retail operations, and customer experi

ence.
Sales Performance Mana

• gementMonitor and analyze dealer sales performance, market opportunities, and competitive activities within the assigned r
• egion.Develop and implement corrective action plans to address performance gaps and maximize sales re
• sults.Ensure dealers maintain optimal inventory levels, effective lead management practices, and compliance with BYD retail standards and proc
• esses.Support dealers in achieving retail sales targets, market share growth, and profitability objec

tives.
Market Development & Retail Exc

• ellenceCollaborate with dealers to develop and execute regional business and marketing plans that support local market
• growth.Identify opportunities to enhance sales processes, customer engagement, and promotional acti
• vities.Monitor market trends, customer preferences, and competitor initiatives, providing recommendations to improve BYD’s market po
• sition.Support new product launches and regional sales campaigns to drive customer acquisition and brand awa

reness.
Dealer Relationship Ma

• nagementServe as BYD’s primary point of contact for dealership partners within the assigned te
• rritory.Build strong, collaborative relationships with dealer principals, general managers, sales managers, and ownership
• groups.Act as a professional and credible ambassador for the BYD brand, fostering alignment and engagement across the dealer
• network.Facilitate regular business reviews and maintain ongoing communication with key stake

holders.
Cross-Functional Coll

• aborationWork closely with Sales, Marketing, Aftersales, Finance, Logistics, and Product teams to ensure consistent execution of business ob
• jectives.Provide market intelligence, dealer feedback, and competitive insights to support strategic decisio
• n-making.Coordinate internal resources to resolve dealer issues and support business growth ini

tiatives.
Budget & Commercial

• ManagementManage regional sales programs, dealer incentives, and allocated budgets to maximize business pe
• rformance.Make sound commercial recommendations and decisions within established guidelines and approval au
• thorities.Ensure effective utilization of resources to support dealer success and achieve regiona

l targets.
Qua

• lifications
  Bachelor's degree in Business Administration, Marketing, Automotive Management, or a related fiel
• d preferred.Minimum 8 years of experience in automotive sales management, dealer development, or a related lead
• ership role.Experience working with OEMs, automotive distributors, or dealer networks is highl
• y preferred.Strong understanding of the Canadian automotive retail environment and dealership

operations.
Re

• quired Skills
  Proven ability to drive sales growth and deale
• r performance.Strong business acumen with excellent negotiation and influ
• encing skills.Hands-on leadership approach with the ability to coach, motivate, and develop
• dealer teams.Strategic thinker with strong execution and problem-solving
• capabilities.Strong analytical skills with experience using CRM, reporting, and sales performance man
• agement tools.Solid understanding of dealer profitability, retail finance, and commercial operations is consid
• ered an asset.Excellent communication, presentation, and stakeholder mana
• gement skills.Self-motivated, highly responsive, and capable of managing multiple priorities in a fast-pace

d environment.
P

• referred Skills
  Willingness and ability to travel extensively within the assigned region and across Can
• ada as required.Valid driver's license and ability to travel internationally
• when necessary.Fluency in English is required; French language proficiency is considered
• a strong asset.Passion for the automotive industry and commitment to delivering an outstanding customer and de

aler experience.
Pay range and com

• pensation package
  Competitive salary and performance-based
• bonus incentives.Comprehensive benefits package, including extended health an
• d dental coverage.Paid holiday shutdowns and generous paid
• time off programs.Team-building events and employee en
• gagement programs.Excellent opportunities for professional development and co
• ntinuous learning.Stable, long-term career in a global, fas

t-growing company.
Equal Op

• portunity Statement
  BYD Canada is committed to fostering an inclusive, equitable, and respectful workplace. We welcome applications from qualified candidates of all backgrounds, experience
• s, and perspectives.Accommodation is available upon request for candidates taking part in all aspects of the recruitment and selection process, in accordance with applicable human rights and access
• ibility legislation.Applicants must be legally authorized to work in Canada. Employment may be contingent upon successful completion of reference checks, background screening, and other pre-employment requirement
• s, where applicable.We thank all applicants for their interest; however, only those selected for an intervie