Marketing Specialist

Pay Range: $90,000 - $105,500 annually

Looking for a quirky marketing position with a wide variety of projects and challenges? Ready to make your mark on a 176-year-old organization?

As the Marketing Specialist for the Masons of California, you will primarily market the Masonic Homes of California in Union City and Covina, Acacia Creek Retirement Community, Masonic Center for Youth and Families, and for our social services division, Masonic Outreach Services. In this role, you will market our wellness resources, social services and our vibrant retirement communities through live events (12-20 a year), direct mail, digital, print and other channels. Plus, you’ll learn a ton about the fascinating world of Freemasonry.

Your marketing acumen and ability to strategize with a collaborative, creative team will make a lasting impact in California and beyond. Your work will inspire and motivate our residents and members. You love a challenge, work well with a team, and strive for excellence.

You will work with long-time employees, residents and members who are passionate and excited about leadership, making true friends, and impacting our society in positive ways. Join our team!

The Masons of California is a nonprofit membership organization with more than 35,000 members and 330 lodges throughout the state. We are a values-driven organization, committed to a culture of leadership, philanthropy, service, and continued learning. Our members, clients, and staff are some of the most generous and devoted of any membership organization in the world.

We are committed to our employees’ well being. We foster a culture of excellence by building trust and encouraging professional and individual growth. Every day, our employees contribute to something important: Carrying out our philanthropic vision throughout California by improving the lives of members, strengthening community ties, and, in many cases, literally saving lives. Check out our most recent Annual Report to learn more about us.

JOB RESPONSIBILITY

Responsible for lead generation for our senior living communities, social services and mental health divisions. Audiences include the general public and our membership and their families.

Essential Functions

• Meets with sales and management teams to determine needs and marketing goals.
• Manage and executes marketing campaigns, including direct mail, social, search, email and in-person marketing opportunities with in-house and agency teams. Collaborates on print advertising, direct mail pieces, brochures, and other marketing materials to support the sales process.
• Oversees and maintains content and SEO on key websites.
• Plans and markets events on behalf of the sales team.
• Analyze and report on marketing results in our CRM with sales team on a regular basis.
• Foster and maintain collaborative marketing counsel

COMPETENCIES AND EXPERIENCE

• Demonstrated ability to create and achieve consensus for tactical and strategic marketing plans across channels
• Excellent organizational skills; ability to meet multiple demands, stakeholders, and deadlines in a fast paced environment
• Demonstrated experience building effective direct mail, online and digital marketing campaigns
• Demonstrated experience planning and marketing events
• Excellent writing, editing, and proofreading skills
• Demonstrated experience in project management tools such as Asana and Base Camp
• Excellent verbal and interpersonal communication skills
• Excellent attention to detail and accuracy
• Strong leadership skills; ability to work with leaders, members, management, and employees

Requirements

• 7+ years’ experience planning and executing marketing campaigns for senior living, non-profit organization, member/association organization, or marketing agency
• BA in Communications or Marketing

Experience working in:

• Senior living communities or similar
• CRMs such as Welcome Home, MatrixCare, and others
• Digital marketing tools, such as Google AdWords, Facebook, TikTok, and other digital marketing platforms
• Digital asset management systems and other digital collaboration tools, such as TEAMS and BrandFolder

Benefits

At Masonic Homes/Masons of California, we are looking for team members who would like to combine their passion for helping people, good communication skills, decision-making skills, and great ethical standards with the opportunities to advance your career.

BENEFIT HIGHLIGHTS

• Flexible vacation/sick days
• Medical, dental, and vision insurance
• 410(k) retirement plan with company match up to 6%
• Tuition Assistance Program
• Free onsite parking at the Masonic Homes of California

This job description has been developed to identify some of the duties and responsibilities of this position. It is not intended to limit or encompass all duties and responsibilities of the position. This position is located in the San Francisco Bay Area, and remote and on-site work is expected.

Masons of California at its sole and absolute discretion, expressly reserves the right to modify, supplement, delete or augment the duties and responsibilities specified in this and all job descriptions.