Social Media Manager

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

TMZ is looking for a results-driven Social Media Manager to help execute our social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand reach and engagement in social, and increase traffic flow to our website. The Social Media Manager must be knowledgeable and passionate about celebrity news and excited about keeping the conversation going 24/7 while partnering closely with internal teams to support the TMZ brand and ensuring a consistent voice across our multiple media platforms. The Social Media Manager must be a self-starter who is able to work in a fast-paced, high-pressure environment with a variety of dynamic personalities. This position is located in Los Angeles, CA.

Responsibilities:

• Execute day-to-day management of branded profiles on Twitter, Facebook, TikTok and other social media platforms
• Work with Director of Social Media to develop and implement social media initiatives for all TMZ properties (website, television broadcast, live webcast, tours, and podcasts) to increase buzz, engagement and to drive tune-in and traffic
• Develop daily, weekly, campaign-driven and long-term social media content strategy
• Write social media content and captions for stories, videos and products that is consistent with the TMZ brand and incorporate social and SEO best practices
• Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques
• Establish regular reporting and analyses to measure social media audience growth and the effectiveness of social activity and campaigns, providing anecdotal or qualitative data that impact future strategies
• Become a brand ambassador and advocate of TMZ in social media spaces, engaging in dialogues with our audience where appropriate
• Work with research and analytics team to help analyze results, make strategic recommendations, and provide on-going education and best practices to management and internal teams on the effectiveness of social media campaigns in an effort to maximize results
• Look for and pitch news stories generating from social media to the news desk for potential coverage
• Other duties as assigned

Requirements:

The ideal candidate will possess the following knowledge, experience, and skill-set:

• 2+ years of social media management for a website and/or media company
• Bachelor’s Degree in marketing, communications, advertising or related degree
• In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, TikTok, Youtube, Twitter, etc.)
• Team player, with the confidence to take the lead and guide and educate other departments when necessary, on social media tactics and strategies
• Solid knowledge of search engine optimization principles and best practices
• Excellent copywriting and communication skills; working knowledge of writing for social SEO
• Extensive knowledge of and interest in celebrity news and pop culture
• Ability to perform in high-pressure, fast-paced, live production environment
• Experience working with advertisers on social campaigns a plus
• Editorial and/or a marketing/PR background helpful
• Should be thick-skinned, persuasive and have a sense of humor

TMZ is an Equal Opportunity Employer.