Director, Artist & Label Services - Santa Monica, 90404

Universal Music Group
Santa Monica, CA

Director, Artist & Label Services - Santa Monica, 90404, United States of America

Famehouse, a division of UMG, is the preeminent leader in merchandise & D2C solutions in music, defining & delivering the industrys best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers merch and D2C for UMGs labels, artists, and Bravado. Our success & culture is fueled by collaborationboth within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artists owned business including strategy, creative, merchandising, fulfillment, customer service, technology, and more.

How We Lead:

Famehouse is seeking an experienced merch Account/Brand Manager to join our team in Los Angeles as a Director, Artist & Label Services , focusing on artists across the Capitol roster.

In this role, youll serve as the strategic lead across a portfolio of artists, owning the long-term direction of their merchandise and D2C businesses. Youll shape merch & D2C strategies that align with the artists creative vision to deliver strong commercial results across both merch and music , developing long-term (rolling 12mo+) calendar plans across all revenue channels and guiding the strategy behind every campaign, product launch, and fan experience.

This role requires a strong ability to sell ideas and inspire confidence with artist and label teams, bringing clarity & thoughtful storytelling to every campaign discussion to help artists understand D2C & merchs impact in building fandom. It requires exceptional taste, deep cultural fluency, and an intuitive understanding of artist brand, aesthetic direction, and creative identity.

Success in this role also requires exceptional collaborative leadership , working closely with many teams and disciplines, both internally and with partners. Candidates must lead with positivity, respect, and a team-first mindset, ensuring strong partnerships across the organization and consistently delivering great outcomes for artists.

How Youll Create:

  • Serve as the relationship lead for Capitol Music Group and their artists, building trusted relationships with artist managers, label teams, and creative partners.
  • Lead holistic, cross-channel merchandise strategy across D2C, tour, retail, and licensing, including for physical music on d2c, exclusives, and fan engagement moments.
  • Develop rolling 12-month calendar plans across all channels, including D2C, tour & VIP, retail, and licensing initiatives, working closely with the artist team, label marketing and creative.
  • Bring infectious energy, enthusiasm, and storytelling to all pitch, proposal, and planning conversations inspiring clients to adopt innovative D2C and merch ideas that drive growth.
  • Lead development and presentation of artist proposals, calendar plans, and go-to-market initiatives , ensuring buy-in from clients and stakeholders.
  • Partner closely with Campaign Managers to ensure all campaigns and initiatives remain on track to achieve artist and label goals, proactively identifying opportunities to optimize performance.
  • Lead Artist & Label Business Reviews , presenting insights, growth opportunities, and long-term strategic recommendations.
  • Manage artist and label feedback and ensure all executions are aligned with client expectations and artist brand standards, including leading all business and product approvals.
  • Serve as a collaborative, trusted partner inside the organization working closely with a wide range of teams, operating with positivity, respect, and a solutions-focused mindset.
  • Maintain strong client satisfaction by ensuring artist teams feel supported, informed, and excited about their partnership with Famehouse.

Bring Your Vibe:

  • 8+ years of experience in account management, artist relations, marketing, or eCommerce within music, entertainment, or merchandise.
  • Demonstrated success managing artist relationships in fast-paced environments.
  • Strong understanding of the label, artist, and merchandise ecosystem , ideally with prior label-side, artist commerce, or D2C experience.
  • A passion for the music & culture of Capitols roster is a must . Candidates should bring dedication in serving the artist community and delivering exceptional experiences for their fans.
  • Strong understanding of D2C commerce, merchandise strategy, and fan engagement.
  • Excellent communicator and presenter with the ability to sell ideas and strategies in compelling ways. High degree of comfort communicating with sr. leaders, artist managers, and their teams.
  • Strong creative instincts and taste level aligned with artist brands and cultural trends.
  • Positive, collaborative leader who works well across many teams and builds trust easily.
  • Highly organized and able to manage multiple campaigns, clients, and priorities simultaneously.
  • Passion for music, fan culture, and building meaningful artist-to-fan experiences.
  • Commitment to teamwork and respect for every function is required; must be willing to set personal ego aside for the good of the team and delivering for our artists and partners.

Posted 2026-06-26

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