Senior Vice President, Branded Content

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

FOX Creator Studio, a division of FOX Entertainment, partners with leading creators to turn bold ideas into premium IP, original formats, and enduring brands, combining creator vision with FOX’s scale and infrastructure. Platform agnostic by design, the studio works with digital native talent to expand their ideas across YouTube, television, streaming, film, and more.

The Senior Vice President, Branded Content will lead the strategic development and execution of creator-led branded entertainment across FOX Creator Studio. This executive will be responsible for designing premium, advertiser-ready content opportunities that align brand objectives with creator authenticity and audience engagement. This is a senior leadership role for a creative-commercial hybrid who understands how to shape formats, talent partnerships, and content ecosystems that generate sponsorship value without compromising editorial integrity or audience trust.

Regular, on-site attendance at the workplace for five (5) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Lead the branded content strategy for FOX Creator Studio across creator partnerships, original formats, and franchise development
• Work with creators to make their formats more bankable for advertisers and sponsorships, shaping shows that integrate seamlessly with brand partnerships
• Partner with Ad Sales to develop high-quality sponsorships, custom integrations, and branded entertainment packages that balance creative integrity and commercial goals
• Collaborate with creators and development teams to shape advertiser-friendly concepts that align audience resonance with brand objectives
• Build scalable branded content frameworks, playbooks, and best practices across the studio
• Standardize branded opportunities across repeatable creator formats to improve sell-through, integration quality, and long-term commercial value
• Develop relationships with brands, agencies, and marketing partners to identify new business opportunities and support a creator-driven engine for advertisers, creators, and FOX IP
• Drive revenue back to the business through branded partnerships, monetization strategies, and scalable deal execution
• Work in heavy coordination with Ad Sales to align branded content opportunities with advertiser demand and revenue goals
• Lead the productization and scaling of sellable advertising and sponsorship products across creator formats and platforms
• Organize and manage working media pitches and projected value to support planning, packaging, and P&L forecasting

WHAT YOU WILL NEED

• 15+ years of experience in branded content, media partnerships, advertising, entertainment marketing, studio development, or related fields
• Experience working cross-functionally with Ad Sales teams in a revenue-driven environment
• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience
• Proven track record in developing and executing creator-led or talent-driven branded entertainment at scale
• Deep understanding of advertiser needs, sponsorship strategy, and the balance between commercial objectives and authentic storytelling
• Strong relationships across brands, agencies, creators, and platform ecosystems
• First-hand experience with YouTube and social platforms, including developing and delivering pitch presentations
• Exceptional collaboration, communication, and presentation skills with the ability to align creative, production, sales, and executive stakeholders around a shared vision
• Proven ability to lead multidisciplinary creative teams and drive projects from concept through execution in fast-paced environments
• Skilled at managing multiple high-profile creative initiatives simultaneously while maintaining quality, efficiency, and business impact
• Willingness to travel as needed