lululemon Senior Director - Global Social Media

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Global Social team is responsible for bringing our brand to life for our Guests across the social ecosystem. We're a team of storytellers - creatives, curators, and strategists - passionate about inspiring people to move, feel, and live fully.

core responsibilities

The Sr. Director, Global Social Media is a leadership role based in Los Angeles.

This role is responsib le for the vision, strategy, and enablement of our social strategy across the social ecosystem. This role sits at the intersection of sport, style, and culture - translating the energy of performance and the spirit of mindfulness into stories that m ove people. You'll lead the team to deliver meaningful Athlete, Community, and Product stories that inspire our Guests around the world and move people to take action .

Some key responsibilities include:

• Develop enterprise vision for and lead global and regional social teams to maintain unified social media strategy across owned, earned, and paid; ensuring that social ecosystem, including content delivers against brand health objectives and native social best practices
• Lead development of evergreen social content strategy and annual & quarterly editorial planning in partnership with global/regional brand marketing, social, PR, and community teams.
• Responsible for leading creation of and enrollment of social creative direction and guidelines, concept development, and content production for all owned content
• Partner with external vendors to develop lululemon-specific platform best practices and playbooks to elevate storytelling and enable more agile and daily engagement with Consumers
• Partner with senior leadership stakeholders to manage and minimize brand risk and crises as they occur on social platforms

qualifications

• Undergraduate degree in business, marketing, or communications preferred
• Minimum10+ years of experience in social media, editorial planning, and digital strategy
• People management experience
• Has experience leading creative teams
• Has in-house brand experience at a premium brand
• Demonstrated ability to drive change and efficiency through development and implementation of processes and workflows
• Exceptional organization and stakeholder management skills
• Strong financial acumen and experience managing a complex budget
• Knowledge of various social platforms, social tools, and workflows
• Experienceoperatingin a cross-functionally in a global, matrixed organization
• Excellent written and verbal communication skills
• Organized, detail oriented, and able to manage competing priorities
• Experience working in Airtable would be beneficial
• Strong interpersonal and relationship building skills

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $194,300-$255,000 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

#LI-Onsite #LI-JV1